Strong Start: Paid Search Grew 25 Percent In Q1, Mobile Shot Up 135 Percent YoY [Covario]

Mobile Paid Search Growth Global 2014 Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set -- made up of enterprise technology, consumer electronics, and retail advertisers --increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over the previous quarter. Mobile now accounts for 25 percent of paid search spending, with 60 percent of that spend going to tablets, 40 percent to smartphones. Cost-per-click (CPC) on smartphones rose 9 percent compared to the previous quarter, while tablet CPCs remained flat. Surprisingly, however, Covario h [...]


US Court Says Baidu Has Free Speech Right To Censor Search

baidu-600 Late last week, Chinese search engine Baidu succeeded in gaining dismissal of a lawsuit by pro-democracy activists based in New York (Zhang et al. v. Baidu.com, Inc). Plaintiffs had sued in the US and argued that Baidu improperly blocked them from seeing content on the search engine. Specifically, according to Reuters, the plaintiffs said that people in the US couldn't access content (including their work) advocating greater openness and democracy in China. Among other remedies, they were seeking $16 million in damages. Ironically, the US District Court judge said that Baidu's right [...]


Baidu Posts 50 Pct. Revenue Growth But Shy Of Investor Hopes

baidu-featured Chinese search engine and advertising provider Baidu announced quarterly earnings today. The company fell just shy of financial analysts' estimates, which were $1.54 billion (51 percent growth). Instead, the company announced $1.573 billion in revenue, which was a 50.3 percent increase from a year ago. For fiscal 2013, Baidu reported total revenues of $5.277 billion, a roughly 43 percent increase over 2012. Profit was $1.849 billion, which was a very tiny 1.3 percent increase vs. a year ago. The company also reported 753,000 active advertisers for 2013 (and 451,000 in Q4). The 753,000 f [...]


Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4

Global Paid Search Growth Q4 2013 Covario Though the numbers vary, the Q4 reports we've covered all point to solid year-over-year increases in paid search spending. Covario's Q4 analysis of the global paid search advertising landscape is no different. Based on results from their high tech, consumer electronics and retail clients, PPC spending increased 17 percent year-over-year and 13 percent over Q3 2013. Global Search Engine Share Google's AdWords accounted for 84 percent of PPC spend and 62 percent of clicks globally. Advertisers increased spending on Google 7 percent year-over-year. Covario saw the Yahoo Bing Network (YBN) gr [...]


The B2B Marketer’s Guide to Baidu SEO

Chinese search engine market share diagram Baidu is the most popular search engine in China, which makes it a very powerful channel for B2B marketers in the global market. As of November 2013, Baidu held 63.55% of the search engine market share in China. The other two big players in the market are 360 with 21.84% of the market and Sogou at 10.53%. For any B2B company with a Chinese website, optimizing for Baidu is a necessity. While it's important to keep 360 and Sogou in mind as well, both are very new search engines that only recently emerged in the China market, so there's not much documentation out yet on SEO guidelines. [captio [...]


The Global SEO & Content Marketing Landscape

Worldwide Internet Audience Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more important than ever! The 2013 year saw search engine heroes and underdogs fight for their share of market across the globe. Here in the U.S., Google continued to dominate the U.S. search market, and Yahoo saw a steady decline while Bing consistently grew. Globally, Google reigned in terms of overall reach, [...]


Shake Up In Chinese Search Market As Engines Merge

Sogou logo In a move somewhat reminiscent of the back end merger of Yahoo and Microsoft's search engines, the number three and four search sites in China are set to combine assets and cross-promote in a nearly $450 million deal writes ZDNet. The deal involves Chinese online portal Tencent's Soso search engine and Sohu's Sogou. The latter is number three and while Soso is number four in the Chinese search market. Google is number five. Qihoo 360 technology company's search engine (So.com) has moved into second place after Baidu. Amazingly the Qihoo search engine only launched in Q3 of last year. The [...]


Baidu Reseller Opens US Office, Aims To Lower Barriers For US Advertisers

baidu china search international China's dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies, there are several barriers to entry that haven't made it worth the hassle -- for starters, all documentation is in Mandarin and ads and landing pages need to be written in Chinese to see any level of success. To further open up the Chinese search market to US companies, China Search International, a Baidu reseller that helps foreign companies advertise on the search engine, has set up shop in the US. China Search International (CSI) has offices in S [...]


Baidu Testing Facial Recognition Search; Similar To Google’s “Search By Image”

baidu-logo The most popular search engine in China, Baidu, is reportedly working on a new image search feature for facial recognition. Searchers can upload an image of a face and Baidu will try to return other photos of the same person, with information on the name of the person. There are reports that the feature works well with celebrities but not unknown or not-well known people. I tested this with my own image and it does return a match for me. Google does have a similar feature named Search By Image that has been around since June of 2011. Google also does have a feature in Google+ named [...]


Glogou Launches Products To Help US Companies Do Search Marketing In China

GolgouBaidu Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to bridge that gap with two new offerings -- an English-language interface to the ad market on the popular Chinese search engine Baidu, and a service that helps US businesses gauge their accessibility and visibility in China. The company, which also has offices in Boston and Beijing, has long offered related translation services, keyword research and search [...]


Baidu Beats Estimates, Posts Impressive Revenue Growth

This afternoon Baidu released its second quarter financial results. The company made 5.46 billion yuan or $858.8 million, a nearly 60 percent increase from a year ago. Profit was 2.815 billion yuan or  $443.1 million a roughly 52 percent increase from last year. The company also said that revenue per customer was roughly $2,440 against a customer base of 352,000 online advertisers in Q2. Revenue per advertiser was up roughly 35 percent vs. last year. Baidu traffic acquisition costs were 8.3 percent of total revenue, up from 7.8 percent in Q1. However, by comparison Google's traffic acq [...]


Report: Baidu Search Option Coming To Apple’s iOS Next Week

Bloomberg News reports that as early as next week at the Apple Developer WWDC event, Apple and Baidu will announce a partnership to bring the popular Chinese search engine to iOS devices. We heard rumors of this a few months back, but now we have the reputable Bloomberg News citing "two people with knowledge of the matter." Baidu holds 80 percent market share in China and is a logical fit for iOS search in China. Both Baidu and Apple declined to comment when Bloomberg reporters reached out to them. Related EntriesFastest Growth For Baidu, Second Place For Yandex & Google Is [...]


Rumor: Apple To Add Baidu To iPhone Search Options

There are reports coming out of China that Apple will add Baidu as a default search option on iOS. The angle some are taking argues this is further evidence of Apple's efforts to marginalize Google on iOS. However a better explanation is that it's a rational move to offer access to China's largest search engine. Baidu has greater than 80 percent search market share in China. If accurate Apple's decision is very analogous to when the company introduced Yahoo and Bing as default search options on the iPhone a couple of years ago. Indeed, it would be strange for Apple to exclude China's most p [...]


2012 New Year’s Day Logos From The Search Industry

New-Year-s-Day-2012-Google-1325433142 Welcome to 2012 and Happy New Years Day everyone! We wanted to share with you the logos and themes from the search engines for New Years! Google had two different logos, one for New Years Eve and the other for New Years Day. Bing had an outstanding video home page background: Yahoo had this nice Flash animated logo: Ask.com: Dogpile: Baidu: Sogou: Also, you do not want to miss the best Google logos for 2011. [...]


US Gov’t Takes Baidu Off The “Notorious Markets” Black List

China has historically been the land of copyright and trademark infringement of Western software, goods and other intellectual property -- and Chinese websites such as Baidu and Taobao its willing handmaidens. In February of this year the US trade authority named Baidu one of the world’s "notorious markets" because it was seen facilitating copyright infringement. Here's what the US Trade Representative said in February: Baidu exemplifies the problem of online services engaged in "deep linking," which provide links to online locations containing the allegedly infringing materials. The [n [...]


Chinese Search Engine Baidu Will Spend A Half-Billion Dollars To Train SEOs & Get Small Businesses Online

baidu-logo Chinese search engine Baidu will reportedly spend nearly a half-billion dollars to bring small businesses online and, among other things, train 100,000 search marketing professionals in China. As reported by both NASDAQ and AMP, Baidu will make a $470 million investment in China's online market between now and the end of 2015. The NASDAQ article explains that Baidu's cash will help an estimated two million small- and medium-sized businesses expand. And that's not all: However, the real payoff here is that Baidu will train 100,000 search marketing professionals, help small- and medium-siz [...]


Yandex Expands To Turkey, First Shots Fired In New Google, Baidu & Yandex Stand Off

yandex-baidu-google-featured Did you think the search engine war was over and that Google had won? Perhaps you believed that there were a few outposts still resisting the Google conquest, but expected that they’d give in eventually? If so, you’d better sit down and take a strong drink as the first salvos in the new Search Engine War has just been exchanged -- and this time, it’s not going to be so one-sided. Google’s ‘Blitzkrieg' from 2003 to 2006 took out many locally strong search engines who simply couldn’t find the resources, couldn’t match Google’s pace of innovation or couldn’t resist Google [...]


6 Myths Chinese Search Engine Baidu Would Rather Like To Correct

baidu-featured A few weeks ago, I spent a few days with the Baidu team in Beijing. My first conversation was with Kaiser Kuo who is the Director of International Communications and the very first topic we covered was in answer to the question, "What would you rather people better understood relating to Baidu and its position in the market?" Whilst some of the responses were as you might expect – they were nonetheless revealing and fascinating. 1.  Baidu Is Not A Google Clone You may recall my interview with Ilya Segalovich at Yandex where he already had a bunch of slides set up to address the point t [...]


Report: Bing To Power Baidu English Results

bing-baidu-featured China's dominant search engine Baidu is trying to expand its reach beyond Chinese-language speakers. Reuters is reporting that Baidu and Microsoft have done a deal that will offer Bing powered English-language results for the Chinese search engine. It's not clear whether this is limited to China or will be used in other markets where English is spoken. We've asked Microsoft for some additional color and perspective. Baidu controls roughly 80 percent of the search market in China, according to several sources. Google is second with approximately 19 percent. A Bloomberg report suggests [...]


Live Blogging Baidu CEO Robin Li At Web 2.0 Summit

Baidu CEO & Chairman Robin Li will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging his remarks, when the session begins. Li is set to speak at 5:15pm Pacific, and he’ll be interviewed on stage by John Battelle. Live blogging to start shortly. There’s also a live stream here. Don't know much about Baidu? China's largest search engine. BusinessWeek just did a big profile about it, which you can read here or get the highlights from our How Google Could Have Bought Baidu And Other Fascinating Details About China’s Largest Search En [...]


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