Lycos Sold For $36 Million

Lycos, that old search engine, was reportedly sold for $36 million.

Ybrant Digital, an Indian-based digital marketing solutions company, bought Lycos from Korean-based Daum. Daum purchased Lycos back in 2004 for $95.4 million—and that was a mere fraction of the of the $12.5 billion Spanish telecom company Terra paid for Lycos at the peak of the dotcom madness in May 2000.

Lycos claims it is still a major property, attracting 12 to 15 million monthly unique visitors in the United States, making it one of the top 25 Internet properties worldwide with 60 million unique global visitors.

Related Topics: Channel: Consumer | Search Engines: Lycos

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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