This day in search marketing history: February 15
Google explains how to hire an SEO, plus: mass search ad disapprovals, Marin IPO, Google blurs paid and unpaid results (again) and more.
Topic: Tribune Media
The New York Times, Demand Media Edition
Demand Media — widely described as a “content farm” — went public yesterday and quickly racked up a valuation higher than the New York Times. I figured the news might cause some at the New York Times to wonder if they needed to be more Demand Media-like. Would every story be turned into a question? […]
Lycos Sold For $36 Million
Lycos, that old search engine, was reportedly sold for $36 million. Ybrant Digital, an Indian-based digital marketing solutions company, bought Lycos from Korean-based Daum. Daum purchased Lycos back in 2004 for $95.4 million—and that was a mere fraction of the of the $12.5 billion Spanish telecom company Terra paid for Lycos at the peak of […]
Search Engines + Newspapers: Perfect Market’s Delivery System Aims To Please Both
Last year, there was a seemingly endless parade of stories on how aggregators, search engines and news blogs were apparently killing newspapers that publish original content. This year, add the rise of “content farms” to the list. Riding to the rescue, or so it hopes, comes Perfect Market and its new search marketing tool, “The […]
The New York Times Algorithm & Why It Needs Government Regulation
The New York Times is the number one newspaper web site. Analysts reckon it ranks first in reach among US opinion leaders. When the New York Times editorial staff tweaks its supersecret algorithm behind what to cover and exactly how to cover a story — as it does hundreds of times a day — it […]
SearchCap: The Day In Search, May 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Location History, “Footstreams” & Aggregated Check-in Data Will Transform LBS Google recently announced a Location History dashboard that allows users to see where they’ve been, based on their Latitude activity: Today […]
The Coming Decade & In-House Search Marketing’s Coming of Age
In October of 2000 a start-up company launched a self-service ad program with 350 customers. The company was Google and the program was, of course, AdWords. While practitioners of SEM were then relatively rare, those employed full-time by companies to optimize websites for search engines were almost unheard-of. Some ten years and billions of dollars […]
Yahoo Top News Site, Google Second; People Spending More Time With Fewer Sites
According to November comScore data (published by TechCrunch) Google News is the second largest online news property in the world in terms of traffic. Yahoo ranks as the top global news site. Here’s the partial comScore list: Yahoo News Google News New York Times sites CNN China’s QQ.com BBC MSN In the US Yahoo still […]
SearchCap: The Day In Search, September 8, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Obama Praises Twitter, Google & Facebook — But Not Microsoft’s Xbox Does today’s speech from President Barack Obama to school children across the United States need any more controversy? Having listened […]
Google News Error Aids In United Airlines Stock Drop
The Google News Blog explains an error that occurred yesterday, which hurt the stock price of United Airlines. Google News picked up a story on the Florida Sun-Sentinel website about United filing for bankruptcy. It was an old story, but it did not contain the original date. Instead, Google found September 7, 2008 listed on […]
Four Newspapers Join To Create Another Local Network For National Advertisers
Newspapers have watched as “their” national advertisers have gone elsewhere online to get the reach and local placements that they provided almost exclusively offline. There have been several disappointing attempts in the past to build a national network of newspaper publishers: the failed New Century Network and the existing but arguably underperforming Real Cities and […]
A Local Look At Microsoft’s Bid For Yahoo
Last Friday, shortly after the Microsoft bid for Yahoo was made public, Danny and I had an opportunity to discuss the proposed acquisition with Yusuf Mehdi, senior vice president of strategic partnerships for Microsoft. Our questions to Mehdi often returned to post-acquisition “integration” issues. I brought up local, maps, and mobile as areas where both […]
A “New Deal” For Online News & Search Engines?
Investment pundits have been scratching their heads this week over billionaire investor Sam Zell’s $8.2-billion purchase of Tribune Corp., publisher of the Chicago Tribune and Los Angeles Times, and owner of other old-media properties. Newspapers have been bleeding cash and losing both money and eyeballs to online news, job and classified sites over the past […]
Topix Transforms Into Community Generated Local News Site
This evening Topix is doing something entirely logical and taking a big risk at the same time. The site, which has been a “top 25” news destination, is now effectively flipping its model and going from being a news aggregator with comments and community at the margins to a community generated local news site with […]
SearchCap: The Day In Search, Jan. 29, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: