Twitter Buys TweetDeck, Promises To “Invest” In It

twitter-tweetdeck-logosWhen rumors circulated in recent days that Twitter was about to buy Tweetdeck, there were red flags flying everywhere from people assuming that Twitter would buy the popular client software and then shut it down.

Not so, says Twitter.

In a blog post confirming the acquisition, Twitter promises that “we will continue to invest in the TweetDeck that users know and love.”

TweetDeck founder Iain Dodsworth also confirmed the acquisition on the TweetDeck blog, and appears to reveal more about how his creation will fit in to the Twitter product lineup:

The mainstream Twitter user-base is well catered for by and the official mobile clients. And by becoming part of the official platform, TweetDeck will now fill that role for brands, influencers, the highly active and anyone that just needs “more power”.

Twitter has had something of a contentious relationship with third-party developers in the recent past. In March, the company told developers to stop building new clients that mimic the standard Twitter user experience. Twitter has also battled with companies that have tried to compete on the advertising front.

Last year, Twitter bought Atebits, the company that made “Tweetie” — what was then considered by many to be the number one Twitter app on the iPhone. Much like with the current Tweetdeck situation, there were rumors that Twitter would shut down Tweetie, but it’s since been turned into Twitter for iPhone, the official company iPhone app.

Related Topics: Channel: Social | Top News | Twitter | Twitter: Business Issues


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide