Semify acquires Dragon Metrics to strengthen global SEO, AI reporting
Semify is a white-label digital marketing platform. Dragon Metrics is an international SEO and AI reporting provider.
Topic: Learning
Winning the platform shift
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
Winning the platform shift
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
Previsible acquires Internet Marketing Ninjas in SEO agency shakeup
The acquisition brings together two long-standing players in traditional SEO in the emerging era of AI search.
Elon Musk eyes TikTok as Supreme Court decision nears
A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.
Microsoft, AT&T’s Xandr acquisition complete
Microsoft hopes to combine their audience intel and technology with Xandr’s powerful platform of assets.
Semrush buys Kompyte so it can upsell competitive intelligence tools
The acquisition is Semrush’s first foray into products not specifically designed for search and content marketing teams.
Unusual start to a Google core update, don’t you think?; Monday’s daily brief
Plus, Moz is sold to iContact
Moz acquired by iContact, subsidiary of J2 Global
Organic search and email marketing are some of the most powerful marketing channels brands have, so it will be interesting to see how Moz and iContact integrate.
Replay: The ins and outs of Shopify SEO
Go Fish Digital’s Chris Long and The Economist Store’s Ron Diorio share what SEOs and store owners need to know about setting up shop on the burgeoning e-commerce platform.
Facebook buys AR startup building a 1:1 digital map of the physical world
The acquisition appears to be about augmented reality, but Scape Technologies' capabilities go way beyond AR.
Reviews platform GatherUp acquired by martech holding company ASG
Company run by local search veterans Mike Blumenthal and Aaron Weiche joins a larger portfolio of software companies.
SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new CEO.
Google buys expert community and ‘answer engine’ Superpod for $60 million
The speculation is that Superpod founders and assets will be used to improve Google Assistant.
Stone Temple Consulting has been acquired by Perficient
Stone Temple and its roughly 60 employees will continue to operate out of its Boston office.
Search marketing software company WordStream acquired by Gannett for $150M
Founded in 2007, the popular PPC management tool has been sold.
Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers
It will now be able to manage customers' physical and digital presence.
Dex Media acquires YP Holdings to expand its SMB marketing automation platform
New company, to be called DexYP, says it will keep YP.com local search directory alive.
Buying Viv, Samsung makes its “me too” virtual assistant play
Like Siri, Viv sells itself before its ambitious product vision is realized.
Goodbye Blekko: Search Engine Joins IBM’s Watson Team
Quiet for nearly two years, Blekko's home page says its team and technology are now part of IBM's Watson technology.
Covario To Be Acquired By Dentsu Aegis Network, Rio SEO To Remain Independent
Covario, one of the very large search marketing agencies in the US with over 220* employees, has announced they will be acquired by Dentsu Aegis Network. Dentsu Aegis Network is a multinational media and digital marketing communications company headquartered in London with around 23,000 employees. The transaction includes Covario’s search and content marketing agency business, […]
HubPages Acquires Squidoo: Content Migration To Begin Within A Few Weeks
Seth Godin, the founder and owner of Squidoo, announced the social content platform, has been acquired by HubPages. Squidoo was founded back in 2005, where users can create “lenses” of topics and content. Back in 2007, we did a Q&A with the founder and then in 2011 Panda hit, which reportedly had an impact on […]
WalmartLabs Scoops Up Product Search Firm Adchemy
Adchemy made significant inroads in the product search arena in its short time, powering Google Product Listing Ads for brand name customers such as Macy’s, Overstock.com, Finish Line and Walmart. Today, @WalmartLabs, the retailer’s technology lab based in Silicon Valley, announced it is acquiring Adchemy for an undisclosed sum. Adchemy’s technology takes a semantic search […]
Google Injects Google Shopping With Amazon Talent In Rangespan Acquisition
Google’s ongoing efforts to bolster its product search portal, Google Shopping, and take on Amazon and Ebay just got another boost. The company has acquired Rangespan, a London based start-up that developed back-end supply chain management software for online retailers. Founded by Amazon veterans, Rangespan’s predictive software helps surface products that are likely to be […]
Telenav Thinks Scout Can Take On Google Maps
Last week Telenav acquired Skobbler for roughly $24 million in cash and stock. Skobbler is based in Berlin, Germany and is to OpenStreetMap (OSM) what Red Hat is to Linux according to Ryan Peterson of Telenav. For those not aware, OSM is the Wikipedia of digital mapping. It relies on a global force of over 1.5 […]
Pinterest Beefs Up Its Search Chops With VisualGraph Acquisition
Pinterest is looking to improve search and discovery on its website and mobile apps with the acquisition of a company called VisualGraph. It’s a two-person company and both employees — Kevin Jing and David Liu — are starting at Pinterest today. In a statement confirming the acquisition, Pinterest says the acquisition “will help us build […]
WSJ Report: Apple Buys Topsy, A Leading Twitter Search & Analytics Company
The Wall Street Journal is reporting that Apple has purchased Topsy, one of the leading Twitter search and analytics companies, for more than $200 million. The WSJ report says that Apple has confirmed the deal but wouldn’t comment more beyond this statement: Apple buys smaller technology companies from time to time, and we generally do […]
Apple “Embarks” On Another Mapping Acquisition
Last month Apple bought Locationary and Hop Stop. The point of the first was to improve the overall quality of local data for Apple Maps and the second was for mass transit information. Apparently, according to former WSJ reporter Jessica Lessin, Apple has made another buy for transit purposes. The company has acquired app developer Embark. […]
Google Adds Waze Traffic To Maps App, Search To Waze
The first “synergies” from Google’s Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android): Users of Google Maps for Mobile will now benefit from real time incident reports […]
HopStop Bought By Apple For Public Transit Data
Hot on the heels of its acquisition of Locationary, Apple has bought transit site and cityguide HopStop for an undisclosed amount. It’s an ugly site that has very useful public transit schedules, maps and related information. The value of the data to Apple Maps is obvious. HopStop launched in 2005 and evolved over the years […]
Apple Buys Indoor Location Company, What’s It Up To?
This weekend the Wall Street Journal reported that Apple had paid roughly $20 million for a company called WifiSLAM. The company was an early stage startup that had raised roughly $1 million in angel investment. It appears to have had some ambitious plans, according to a company description on AngelList: We are building the next […]
Yahoo Buys Mobile Startup With Big Search Chops
Earlier today Yahoo and Jybe announced that the latter was being acquired by the former. Jybe, which I had not heard of previously, is described by Yahoo as “a personalized recommendation company founded with the vision to help people find the things they love to do based on what’s trending in their social circles.” It sounds […]
SEOmoz Gets Into Local Search With GetListed.org Acquisition
SEO software provider SEOmoz has announced its acquisition of GetListed.org, a software company offering a popular tool for small business owners looking to improve their local search engine visibility. The purchase price is reported to be about $3 million in cash and stock. As part of the purchase, GetListed CEO David Mihm will be joining […]
Zagat Take Two: Google To Acquire Frommer’s Travel Guides
Publisher John Wiley & Sons, Inc. is selling the Frommer’s brand, publications and content to Google. Terms were not disclosed. Frommer’s is the publisher of the venerable travel guide, website and related content. Frommer’s was founded by Arthur Frommer in the 1950s and became popular because of its budget travel guides. According to the press […]
Google Acquires KikScore Technology And Assets To Complement Trusted Stores
In an effort to expand the kind of information available to online shoppers via its Trusted Stores program, Google has acquired the technology and certain assets of KikScore, a trust seal company serving mostly small businesses. The cost of the intellectual property acquisition wasn’t disclosed. According to a post on KikScore’s site, the standalone service […]
Groupon Buys Travel Search Site Uptake Mostly For Headcount
Uptake was an ambitious travel site that never quite broke through. It used social data and sentiment analysis to try and provide better travel discovery and decision support to its users. Originally called Kango, we wrote about the site in 2008 when it relaunched as Uptake. AllThingsD today reported that Uptake had been acquired by Groupon for […]
Google Acquires Katango ‘Magicians’ To Improve Google+ Circles
Finding it too much hassle to organize your friends and contacts into circles on Google+? Google may have a solution on the way, thanks to the company’s acquisition of Katango. Katango launched this past summer with an iPhone app that automagically organizes Facebook friends through an algorithmic approach that looks at profile information, past interactions […]
Twitter Buys Julpan To Boost Content Discovery
Twitter has acquired Julpan, a small start-up search service in New York that had focused on analyzing social activity in order to improve search results. Twitter says the acquisition will be used to boost its ability to help users discover interesting content. “We’re looking at how to best surface content to users based on their […]
Walmart Buys OneRiot For WalmartLabs
Walmart is at it again with what seems an unusual purchase for the retailer. The company has just purchased social advertising company OneRiot, it’s been announced. It will become part of WalmartLabs. From the OneRiot blog post: We’re delighted to announce that OneRiot has been acquired by Walmart. The OneRiot team will now be joining […]
Google Travel Search Takes Flight With First ITA Travel Product
Google has made what amounts to a promising downpayment on more ambitious travel search tools with its new Flight Search, debuting today. Launching initially for a select group of US cities Google users will have access to an expanded range of airline search options and a much more verticalized experience than has been available in […]