How a Google breakup could change the PPC industry
With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.
Sarah Stemen, the founder of Sarah Stemen, LLC, started working in digital marketing in 2007 at Nationwide Insurance. Prior to establishing her own agency, she served as a valuable asset to small and mid-sized marketing agencies, providing expert consulting to help them enhance their digital marketing and paid search capabilities. Sarah is an active member of the Paid Search Association (PSA) and takes great pleasure in sharing her knowledge and insights on paid search topics through her writing and speaking engagements.
With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.
Sarah Stemen | Nov 6, 2024 at 10:00 am ETDiscover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Sarah Stemen | Oct 2, 2024 at 9:00 am ETUnpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.
Sarah Stemen | Sep 4, 2024 at 8:00 am ETHere’s how to strike a balance between short-term gains and sustainable growth through strategic paid search campaigns.
Sarah Stemen | Aug 12, 2024 at 9:00 am ETStrategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more.
Sarah Stemen | Jul 3, 2024 at 9:00 am ETLearn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset.
Sarah Stemen | Jun 5, 2024 at 9:00 am ETEmbracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.
Sarah Stemen | May 1, 2024 at 9:00 am ETLearn hands-off vs. aggressive approaches, platform variations and best practices to improve ad relevance with negative keywords.
Sarah Stemen | Apr 3, 2024 at 10:00 am ETStay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions.
Sarah Stemen | Mar 6, 2024 at 9:00 am ETDiscover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability.
Sarah Stemen | Feb 7, 2024 at 10:00 am ET