You don’t need ads everywhere – Here’s how to pick the right platforms
Chasing every ad platform drains your budget. Learn how to pick the channels that actually reach your audience.
Contributor
Heather Brousell's latest articles
Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.
How to build a predictable lead gen system with digital ads
Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and behaviors.
Decoding ad spend: Key insights from the 2024 presidential election
Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.
Amazon non-endemic ads: Winning strategies for service-based businesses
Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.
7 best AI ad creative tools, for beginners to pros
Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance.