Yahoo News Was Top Destination For Michael Jackson News

Jun 30, 2009 at 3:55am ET by Matt McGee

Yahoo News was the web’s number one choice last week for information about the death of entertainer Michael Jackson. In a post on the Hitwise blog, Heather Dougherty shows a chart detailing how the major online News & Media sites fared:

Hitwise chart

Late last week I wrote about how each of the major search engines handled the extraordinary search activity that followed the deaths of Michael Jackson and Farrah Fawcett on the same day. Yahoo is in a unique situation as an actual content provider with writers and editors, and some of those staffers were called in from home to help Yahoo cover the breaking news. The chart above suggests the effort was worth it.

But perhaps the big winner on the day was TMZ, the entertainment site that first broke the news of Jackson’s death. Hitwise says TMZ traffic hit a three-year high on Thursday, with 5x more visits than the day before.

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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ONE COMMENT ON Yahoo News Was Top Destination For Michael Jackson News

chiropractic, June 30th, 2009 at 3:20 pm ET:
Premium member since 01/2009

I believe x17online.com originally broke the story, with tmz picking it up afterwords. TMZ will be the big winner though for sure.

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