Lookback: Google Panda algorithm update launched 13 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
Topic: Hitwise
This day in search marketing history: February 29
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.
This day in search marketing history: March 15
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
This day in search marketing history: March 14
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
This day in search marketing history: February 24
Google unleashes the Panda update, plus: E-A-T patent, AMP Top Stories, Overstock's Google penalty, optimize by conversions and more
This day in search marketing history: February 18
Yahoo stops using Google search, plus: Core Web Vitals, RSAs become default, Google Shopping Campaigns For PLAs and more.
This day in search marketing history: February 14
Google Webmaster Tools comes out of beta, plus: Chrome's personal blocklist, AdWords video ads and quality score updates and more
This day in search marketing history: February 10
Google refreshes Page Layout Algorithm, plus: Google's ads impact on advertisers, poor grammar, Google Buzz reaction and more
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
This day in search marketing history: February 4
MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
This day in search marketing history: January 30
Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.
This day in search marketing history: January 29
Google penalizes a link network, plus: paid search spending, Google warns about article directories, Yelp ratings in Google AdWords and more.
This day in search marketing history: January 14
What happened when we turned off AMP, plus: Shopify's chat bug, comment spam, mobile first, missing tweets and more.
This day in search marketing history: January 13
Google's Matt Cutts search integrity tour, plus: core updates, Carol Bartz becomes Yahoo CEO, Baidu censors Google and more.
Hitwise halts some reporting services in wake of Jumpshot’s closing
SEMrush and Moz, which also used Jumpshot data, say their reports remains reliable without it.
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics.
A eulogy for Mapquest
Once the dominant mapping site, the decline of Mapquest is a story of disruptive competition and corporate complacency.
The mobile, desktop split may have stabilized at roughly 60% – 40%
Hitwise found an average of 58.5% of searches were mobile, largely unchanged from two years ago.
SearchCap: Google algorithm update, Super Bowl search ads & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unconfirmed Google algorithm update may be better at discounting links and spamFeb 3, 2017 by Barry Schwartz Did Google update their Penguin algorithm? Did Google block private blog network links? Something […]
SearchCap: Siri commands, AMP errors & mobile search up
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Nearly 60 percent of searches now from mobile devicesAug 3, 2016 by Greg Sterling Hitwise examined hundreds of millions of queries across 11 key categories. Search for Hey Siri commands […]
Report: Nearly 60 percent of searches now from mobile devices
Hitwise examined hundreds of millions of queries across 11 key categories.
SearchCap: Facebook Business Search, Google Maps App & Link Building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization Dec 15, 2015 by Stoney deGeyter Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now […]
The Recirculation Gap: Why Google Sends More Traffic Than Its Search Market Share Suggests
How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the U.S.? It’s likely due to what I call “The Recirculation Gap” and how Google probably “recirculates” searches back into itself less than Yahoo and Bing. Every month for ages, it seems the same. comScore releases a “U.S. […]
Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites
As part of its Consumer Insights webinar last week, marketing services firm Experian revealed search engines were responsible for driving more than 40 percent of upstream traffic to Hitwise 500 Retailer websites during the 2013 holiday season. While still representing the largest share, Experian reported search engines experienced a 13 percent drop in the amount […]
The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping
This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick and mortar stores opening ever earlier and staying open ever longer. Black Friday, the traditional post-Thanksgiving sales lollapalooza, has become a 24-hour slog for many retailers. And some retailers, impatient to lure […]
SearchCap: The Day In Search, March 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Starts Next Monday in San Jose; Register by March 10 and Save The clock is ticking! Search Engine Land’s – SMX West begins next Monday in San Jose, CA. […]
Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility
(Editor’s Note: This is the second in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011. To catch up, please see the first article in the series: Google Panda Two Years Later: Losers Still Losing & One Real Recovery.) Google’s Panda algorithm update, which launched two […]
These Five Websites Captured 20% Of All Search Result Clicks
Once in every five times that someone clicks a search result, it goes to one of five websites: Facebook, YouTube, Yahoo, Wikipedia or Amazon. That leaves about 80 percent of search clicks for the rest of us. Going further, the top 500 websites received almost 50 percent of all clicks from search results, and the […]
A Black Friday & Cyber Monday Shopper’s Guide To Comparison Shopping Search Engines
The holiday shopping season is almost upon us. Black Friday comes at the end of the week, followed by the increasingly popular Cyber Monday. While there are plenty of deal sites, there also remain traditional shopping search engines that consumers may wish to use. Shopping search engines, or perhaps more properly, product and price comparison […]
SearchCap: The Day In Search, November 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Most Frequently Asked Questions In Search Retargeting Since we first brought true Search Retargeting to the market several years ago, we have seen a shift in the questions that prospects […]
Study: Google Search Share Slips Below 90% In The UK In October
Only 89.33% of internet searches in the UK were conducted on Google sites last month, according to Experian Hitwise. It’s the first time in the last five years that Google search market share in the UK has ever dipped below 90%. While Google’s share dropped, other players — especially Microsoft’s Bing — picked up market […]
SearchCap: The Day In Search, August 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Is In Your Enterprise SEO Toolkit? Enterprise SEO ain’t like the others. As I’ve said before, simply saying “I’m an enterprise SEO!!!” doesn’t make you one. You need different tools, […]
SearchCap: The Day In Search, August 15, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says It Has A Million Public Transit Schedules, Adds Transit Features In Android Maps Google Maps (and related data) continues to be strategic for the company. On Android Google Maps […]
July Search Share: Google At All-Time High, Bing Continues Slow Gains
We’re starting to see financial analysts expose July search market share figures from comScore, ahead of their formal release tomorrow. Bing grew slightly and Google remained where it was last month but ahead of its position last year. While Yahoo was also flat, the good news is that the company didn’t lose additional share, as […]
SearchCap: The Day In Search, August 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing-hoo Search Down 4 Percent In Past Year, Hitwise Says June and July haven’t been very kind months for Bing and Yahoo. What Hitwise calls “Bing-powered search” had about 28.1 percent […]
Bing-hoo Search Down 4 Percent In Past Year, Hitwise Says
June and July haven’t been very kind months for Bing and Yahoo. What Hitwise calls “Bing-powered search” had about 28.1 percent of all U.S. searches in May, but that dropped to less than 27 percent for July. And what was a five percent year-over-year gain back in May, has now become a four percent Y-o-Y […]
SearchCap: The Day In Search, June 29, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s “Voice Assistant” Not Quite Siri-Smart But Most People Won’t Notice At Google I/O this week Google introduced spoken search results, which mimic Siri’s functionality on the iPhone. Siri had been […]
Hitwise: Bing Has Chipped Away 5 Percent Of Google’s Search Share Over Past Year
Google continues to hold a death-grip on search market share in the U.S., but Experian Hitwise says that Bing has taken five percent of Google’s market share in the last 12 months. According to Hitwise’s market share stats for May 2012, Google accounted for 65 percent of all U.S. searches — down from 68 percent […]
SearchCap: The Day In Search, May 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Search API Now On Paid Platform About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing […]