Google AI Mode cuts clicks and user satisfaction: Study
A 1,100-person experiment found fewer publisher visits, lower trust and satisfaction, and greater use of rival search engines.
Topic: Yahoo!
3 ways to make AI safer in a live ad account
Automation layering techniques can be deployed to successfully make AI-driven PPC safer.
Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
WhatsApp user statistics: How many people use WhatsApp?
Important WhatsApp user stats. Includes data on usage, downloads and more.
The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
DuckDuckGo usage stats
Interesting DuckDuckGo usage stats. Includes data on searches, market share, employees and more.
Microsoft Bing usage and revenue stats (new data)
Interesting Bing user stats. Includes data on visits, revenue, market share and more.
Greg Finn on 20 years of PPC: From exact match to AI Mode
Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
Yelp brings restaurant reservations and waitlists to ChatGPT
ChatGPT users can now reserve a table or join a Yelp waitlist without leaving the conversation, streamlining discovery to booking.
New Google Ads help doc outlines corporate email rules
A new Google Ads help document explains how corporate email requirements will affect sensitive account actions during the pilot.
ChatGPT gains access to Yelp reviews, ratings, and photos
Yelp will feed real-time local data into ChatGPT, including reviews, photos and quote requests, with branded links back to its platform.
Link building for legitimacy: Building brand credibility in a competitive search environment
Don’t get distracted by flashy metrics like search volume. Instead, focus on the metrics that matter: legitimacy, credibility, and authority.
Why proprietary data is your most defensible AI citation asset
Original data helps pages stand out in search, but structure determines whether AI cites it. Learn how to optimize for extraction.
Headline formats and Google Discover: What 3.4 million articles reveal
This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.
Schema Markup Generator Tool: Build and implement schema right now
Use our Schema Markup Generator Tool to build your own schema quickly and accurately for 15 schema types like Organization, Reviews, FAQ and more!
Digital PR examples: 13 powerful campaigns and strategies that work
Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
Ginny Marvin on AI in search, PPC trends, and Google Ads evolution
Google Ads Liaison reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.
How Google’s removal tools work for SEO and reputation management
A practitioner’s guide to deindexing, removal requests, and managing client search results.
Yahoo CEO: Google AI Mode is the biggest threat to web traffic
Yahoo CEO Jim Lanzone warns that answer engines are starving publishers of clicks, and says creators deserve traffic from AI search.
How AI is impacting local search and what tools to use to get ahead
Understand AI’s role in local SEO: See how AI is changing local results, user behavior, and optimization strategies — and explore the top tools to use now.
Yahoo adds personalized homepage to its Scout AI search engine
Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.
10 things Semrush One lets you do that you couldn’t do before
Semrush One introduces new tools that enable marketers to monitor AI visibility, track prompts, assess brand sentiment, and streamline content creation.
Microsoft launches Publisher Content Marketplace for AI licensing
New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.
Yahoo debuts Scout, an AI search and companion experience
Yahoo Scout is Yahoo's come back to search, using AI, its massive network and data to give you a more fun AI search experience.
Top 10 SEO news stories of 2025
SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025.
Why AI availability is the new battleground for brands
GEO redefines visibility through AI availability – how likely your brand is to be recognized and recommended by AI systems.
4 essential tips to maximize holiday inbox placement
Learn how to strengthen your sender reputation and boost engagement when it matters most.
How AI media partnerships influence your brand visibility in genAI: Research
Only 7.2% of domains appear in both Google AI Overviews and LLM results. Here’s what that gap means for your SEO strategy.
Semantic SEO: How to optimize for meaning over keywords
Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher.
Spotify opens ad inventory to Amazon and Yahoo buyers
Spotify’s new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video inventory.
Microsoft clarifies nonprofit ad grant program status
Microsoft’s Ads for Social Impact program offers nonprofits ad credits across Bing, MSN, Outlook, and more – but entry is waitlisted.
Can small businesses compete on Google Ads anymore?
With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.
New Really Simple Licensing standard could make AI pay
A new licensing standard – Really Simple Licensing (RSL) – aims to let web publishers set terms on how AI systems use their content.
SEO in the age of AI: Becoming the trusted answer
Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.
AI tool adoption jumps to 38%, but 95% still rely on search engines
Data shows AI growth is slowing while search usage edges higher – with heavy AI users actually turning to Google search more often.
Historic recurrence in search: Why AI feels familiar and what’s next
AI is changing how people search – again. Learn what decades of search history can teach us about adapting to the next big shift.
Google Web Guide for AI organized search results
This is a search labs experiment, opt in only now, for the web tab within Google Search.
Title tags: Your complete SEO guide
Discover how to write effective title tags that improve click-through rates and rankings. Learn key tips, common mistakes, and SEO-friendly formats.
The modern SEO: Researcher, strategist and project manager
The SEO of 2025 wears many hats: strategist, researcher, collaborator. This is the new SEO mandate – and how to stay relevant.
SEO in an AI-powered world: What changed in just a year
What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.