New: Access up to 5 AdWords accounts with one login

Google announced a couple of updates for accessing AdWords accounts on Tuesday.

Now, instead of needing to have multiple email logins to access different AdWords accounts, you can use one login for up to five accounts. This works for manager (MCC) accounts as well.

I’m not seeing it yet, but according to the support page, there will be a new “Manage AdWords accounts” option to choose from on the drop-down menu when you click on your customer ID/email in the upper right corner in AdWords. You’ll then see a list of accounts associated with that email login and add new ones.

This is different from account switcher, introduced a few years ago, that lets you sign in to multiple accounts without having to sign in and out by clicking “Add Google Account” in the drop-down.

Google is also doing away with the need to confirm user access invitations to AdWords accounts. When an account manager invites a user, they can immediately access the account without having to wait for manager confirmation.