Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020.
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
More digital retail conversions are happening on mobile in 2020.
Ginny Marvin | Dec 11, 2020 at 4:24 pm ETIn an open beta, publishers can sell ads into their Google Web Stories programmatically.
Ginny Marvin | Dec 10, 2020 at 4:00 pm ETThe new feature will launch on YouTube in the U.S. first.
Ginny Marvin | Dec 10, 2020 at 12:00 pm ETAreej AbuAli discussed a wide range of topics affecting the SEO industry at SMX.
Ginny Marvin | Dec 9, 2020 at 2:10 pm ETStarting next year, App campaigns for engagement may also include a custom prompt for users in Search.
Ginny Marvin | Dec 9, 2020 at 8:33 am ETTwitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is available in ad group details for Reach, Engagement, Video Views, and Pre-Roll Views objectives by default. Why we care. Frequency capping will allow advertisers to tailor their […]
Ginny Marvin | Dec 7, 2020 at 9:30 am ETDiscovery campaigns can also be paired with lead form extensions.
Ginny Marvin | Dec 1, 2020 at 1:21 pm ETLocal View offers brands and advertisers local search trend and market share data to inform bidding, targeting, ad copy and more.
Ginny Marvin | Dec 1, 2020 at 8:08 am ETSnapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators whose videos are selected can “earn a share of more than $1 million that we’re distributing to creators every day!,” said the company. Creators can […]
Ginny Marvin | Nov 30, 2020 at 9:00 am ETAfter all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
Ginny Marvin | Nov 24, 2020 at 1:17 pm ETYouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program […]
Ginny Marvin | Nov 23, 2020 at 9:00 am ETThe auto-applied changes do not show in Google Ads change history logs.
Ginny Marvin | Nov 17, 2020 at 9:56 am ETBroad match keyword suggestions will start surfacing in Recommendations
Ginny Marvin | Nov 16, 2020 at 1:55 pm ETWhy Pinterest moved beyond CTR to understand ad engagement Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed […]
Ginny Marvin | Nov 16, 2020 at 8:30 am ETFacebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks,’ said Zenia Johnson of 3Q Digital. Why we care. Advertiser frustrations over […]
Ginny Marvin | Nov 9, 2020 at 9:30 am ETWill Snapchat and Pinterest benefit from advertiser frustrations?
Ginny Marvin | Nov 6, 2020 at 2:19 pm ETTinuiti's granular look at search term data offers a snapshot of how big Google's search terms update is for advertisers.
Ginny Marvin | Nov 6, 2020 at 5:00 am ETPromote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads.
Ginny Marvin | Nov 3, 2020 at 1:39 pm ETAI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds.
Ginny Marvin | Nov 2, 2020 at 3:31 pm ETTikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
Ginny Marvin | Nov 2, 2020 at 9:00 am ET