Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publihsers and ad tech...
Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
The social media marketing week in review: A round up of news and announcements you may have...
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center...
Google blows up ad headline font in new test
Headline one goes big in this latest Google Ads test....
Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant
Advertisers can now opt to extend the LDU transition period to October....
How are marketers improving remote team communication?
With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects...
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
The social media marketing week in review: A round up of news and announcements you may have...
Product feed optimization: Here’s more reason to use those attributes
Google is surfacing product attributes such as "Material" in Shopping ads....
Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
This is the second big shake up for Google's commerce efforts this...
Replay: How to future-prep your skills to advance your marketing career
Performance media marketers discuss the digital marketing skills that will be...
Microsoft Advertising offers free stock images for Audience ads
A new partnership with Shutterstock opens up the stock image library to advertisers....
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
The social media marketing week in review: A round up of news and announcements you may have...
Replay: CCPA enforcement is here. What marketers need to know
The California Attorney General estimates compliance costs could reach $55 billion....
Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads....
Google opens image extension beta, adds countdowns to responsive search ads
RSAs are getting more features and functionality....
Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics
Available in App + Web properties, automate audience creation based on predicted...
Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for...
Google Ads to prohibit spyware, surveillance products and services
The ban will apply...
How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic...
What does commitment to diversity look like in an organization?
The role of employee resource groups and why you need clear goals....