Women in search: Why allies and networking are critical
How to be an active ally for equality in the search industry. Plus, networking resources for women in...
Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Replay: The SEO gender gap and how to close it
Leading female SEOs on the impact of gender imbalance and how agencies, in-house teams and consultants can affect change....
Google custom audiences, the combo of custom affinity and custom intent audiences, now live
How custom audiences work for Display, Discovery, Gmail and YouTube campaigns....
RSAs: Are they living up to the promise? It depends
Marketers weigh in on what they're seeing from responsive search ads as Google tests making them the default search...
Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
How to respect user choice and still market in California effectively....
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers...
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency...
Google Ads to limit Search Terms reporting, citing privacy
The impact will depend on what "significant" means, but advertisers are likely to lose visibility into at least some of the queries they pay for....
LinkedIn lets Page owners view, sort, learn more about their followers
Pages also now have an 'Events' tab for to feature their (virtual)...
Google Merchant Promotions will be approved faster this holiday, Google says
Google also announced pre-holiday updates for Local campaigns....
Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey
What to consider before Google starts passing the taxes onto advertisers in...
[Updated] Is Google prepping to phase out ETAs?
The Text ad creation option is no longer showing in some users' Google Ads Search campaigns....
Replay: CCPA compliance and Facebook Ads
A discussion on Facebook's Limited Data Use setting for California users, how it is affecting campaigns, retargeting and steps advertisers need to...
Replay: What SEOs need to know about Bing Webmaster Guidelines
The latest updates to the guidelines include how Bing crawls, indexes, ranks web pages and handles search spam....
Google makes it easier to control Shopping ads by country
A new attribute allows you to exclude products at the country level....
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google...
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech...
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
The social media marketing week in review: A round up of news and announcements you may have...
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center...
Google blows up ad headline font in new test
Headline one goes big in this latest Google Ads test....