Google Discovery ads can now use your 4:5 social image assets
Discovery campaigns can also be paired with lead form extensions....
Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Adthena launches granular local search insights solution
Local View offers brands and advertisers local search trend and market share data to inform bidding, targeting, ad copy and more....
Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews
The social media marketing week in review: A round up of news and announcements you may have...
Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions....
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
The social media marketing week in review: A round up of news and announcements you may have...
Google’s Auto Applied Recommendations catch advertisers, agencies off guard
The auto-applied changes do not show in Google Ads change history logs....
Google Ads wants advertisers to give broad match another shot
Broad match keyword suggestions will start surfacing in...
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more
The social media marketing week in review: A round up of news and announcements you may have...
More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday
Will Snapchat and Pinterest benefit from advertiser...
‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report]
Tinuiti's granular look at search term data offers a snapshot of how big Google's search terms update is for advertisers....
Microsoft Advertising promotion extensions available in time for the holidays
Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads....
New GPT-3 solutions can help speed up PPC ad and landing page copy creation
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds....
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
The social media marketing week in review: A round up of news and announcements you may have...
Google Ads Report Editor gets a new look
The Custom report builder will feel a bit more like Data Studio....
Social Shorts: Snapchat’s rising ARPU, Facebook’s moves on Nextdoor, Instagram’s age controls
The social media marketing week in review: A round up of news and announcements you may have...
Google Ads turns 20: The most important trends and changes of the past 5 years
Looking back, we can see where the biggest trends in search (and beyond) are heading....
Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing
Recognized for her leadership in creating a support network for women and advocating for women's voices in the search...
With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season
Pricing and promotions in Google Shopping could be more important than ever this...
What Prime Day signals for 2020 holiday retail
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season....