Google rolls out organic ‘Popular Products’ listings in mobile search results
The listing are powered by product schema and retailer feeds submitted to Google Merchant Center....
Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Microsoft Advertising to deprecate average position after all
The change brings position reporting in line with Google Ads....
Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions
See the projected impact of making bid or budget changes in your campaigns that use these smart bidding strategies....
Responsive search ads available globally in all Microsoft Advertising interfaces
Microsoft recommends running up to five ads per ad group, including at least one RSA....
Google Ads testing custom dimensions to enable reporting based on your business structure
Group and report on campaigns with a hierarchical structure to see performance by business category or marketing...
Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta
The on-site search product Microsoft Bing for Commerce is also becoming available to...
Conductor launches SEO services marketplace for Searchlight users
Marketers can request analyses, content briefs and more directly through the...
Standard text ads will live on a bit longer, Microsoft Advertising says
The company announced a three-month reprieve for advertisers still holding...
Brands can now buy Walmart sponsored search ads via API partners
Walmart Media Group named four initial advertising partners to support sponsored search...
Microsoft Advertising launches sweepstakes for advertisers
Entries are open for agencies in the U.S., Canada (excluding Quebec), U.K., Ireland, Netherlands and...
The big PPC shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in...
The PPC changes that bugged and elated marketers most in 2019: An unscientific poll
Close variants changes and poor customer support topped the list of grievances this year....
Amazon makes it easier for agencies to advertise on their clients’ behalf
No codes required to register for vendor...
Google Ads to end customer support via social Jan 1, 2020
Advertisers will be directed to the online...
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce...
Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found....
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber...
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
MAUs have doubled in the past...
Google extends optimization score to Display campaigns
Display-specific recommendations are also now available....
How to manage search terms in the new match type world
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and...