Paid search ads appear on search engine results pages. Display ads appear on websites, apps, and social media platforms. Here’s an overview of all the different pay-per-click (PPC) ad formats and where you can find them. Text ads Text ads can be found at the top and bottom of search results pages, on desktop and […]
Search engines don’t show ads for every query. But when the search engine determines a user’s query has commercial intent (i.e., a user is looking for information about a service or product), an ad auction occurs immediately. A variety of factors determine: Your bid. The first factor is how much an advertiser is willing to […]
When you’re just getting started with paid search, exhaustive keyword research usually isn’t necessary. That’s because you can start collecting real-world data about how users search by using seed lists while keeping a check on spend with match types. Keywords typically differ based on where users are in the customer journey, from broad informational to […]
More digital retail conversions are happening on mobile in 2020.
In an open beta, publishers can sell ads into their Google Web Stories programmatically.
The new feature will launch on YouTube in the U.S. first.
Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX.
Starting next year, App campaigns for engagement may also include a custom prompt for users in Search.
Twitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is available in ad group details for Reach, Engagement, Video Views, and Pre-Roll Views objectives by default. Why we care. Frequency capping will allow advertisers to tailor their […]
Discovery campaigns can also be paired with lead form extensions.
Local View offers brands and advertisers local search trend and market share data to inform bidding, targeting, ad copy and more.
Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators whose videos are selected can “earn a share of more than $1 million that we’re distributing to creators every day!,” said the company. Creators can […]
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program […]
The auto-applied changes do not show in Google Ads change history logs.
Broad match keyword suggestions will start surfacing in Recommendations
Why Pinterest moved beyond CTR to understand ad engagement Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed […]
Facebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks,’ said Zenia Johnson of 3Q Digital. Why we care. Advertiser frustrations over […]
Will Snapchat and Pinterest benefit from advertiser frustrations?
Tinuiti's granular look at search term data offers a snapshot of how big Google's search terms update is for advertisers.
Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads.
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds.
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
The Custom report builder will feel a bit more like Data Studio.
Snapchat’s North America ARPU shoots up Snapchat reported revenues increased 52% year-over-year to $679 million and average daily active users (DAUs) increased by 18% year-over-year to $249 million for the third quarter of the year. One stat that stood out to us in particular was the average revenue per user (ARPU) in North America. Overall […]
Looking back, we can see where the biggest trends in search (and beyond) are heading.
Recognized for her leadership in creating a support network for women and advocating for women's voices in the search industry.
Pricing and promotions in Google Shopping could be more important than ever this year.
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season.
Facebook continues to expand Shopping capabilities and features across its platforms.
Pinterest users are heavy gift shoppers Compared to other social media, Pinterest users are the top spenders on gifts and holiday shopping. That’s among the findings from StatSocial which looked at the purchases of millions of U.S.-based users of Facebook, Instagram, Twitter, YouTube, Snapchat and Pinterest. It found that Pinterest users spend 39.2% more on […]
A local ads shows up as you start typing.
Conversion Lift is also now in beta for YouTube campaigns.
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
Add brand logo and custom headlines to product targeting ads.
Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry.
The free platform is now open to U.S. small businesses.
Simplified locations reporting misses the nuance of user location — here's what you need to do to get that data, too.
The new products and features are further indication of Google's machine learning goals.
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]