Adam Riff

As senior vice president of digital strategy for MediaWhiz, a Hyper Marketing Inc. agency, Adam Scott Riff oversees the agency’s integrated digital media division, including its search marketing, social media, display advertising, CRM and client services teams. Promoted to this role in May 2012, he previously served as the agency’s general manager of SEO and paid search. In that capacity, he provided brand and market leaders with programs designed to increase their market share and deliver customers leveraging ROI-driven performance PPC, SEO, social media optimization, online reputation management and local search marketing. Riff joined MediaWhiz in May 2007, bringing more than 10 years of search-marketing experience to the company. He came to MediaWhiz following the agency’s 2007 acquisition of interactive marketing services company Global Resource Systems (GRS). At GRS, Riff started a search division and forged relationships with Google, Yahoo, MSN and several other search engines. He managed high-level media and performance-based search marketing campaigns to profitability, helping to increase profitability for GRS by 1,400 percent in just one year. Riff has been actively involved in the evolution of online media since its origins, having started a Web-based business while enrolled at the University of Florida. He has spoken at numerous industry conferences, including Marin Masters and Belardi-Ostroy Summit. Riff is a member of the Search Engine Marketing Professional Organization (SEMPO) and the South Florida Interactive Marketing Association (SFIMA). He has been published in DMNews, Search Engine Land, Digiday, MediaPost, Adotas and Search Marketing Now. Riff holds a bachelor of arts in business administration from the University of Florida Warrington College of Business, with minors philosophy and history.