As General Manager of Search for MediaWhiz, Adam Scott Riff provides brand and market leaders with programs designed to increase their market share and deliver customers leveraging ROI-driven Performance PPC, SEO, Social Media Optimization, Online Reputation Management and Local Search.

Adam joined MediaWhiz in May of 2007 bringing over 10 years of search marketing experience to the company. He served as Director of Search before his promotion to General Manager in January of 2010. Prior to his time at MediaWhiz, Adam was hired to start a Search division for interactive marketing services company Global Resource Systems (GRS). He forged relationships with Google, Yahoo, MSN, and several other search engines and managed high-level media and performance-based search marketing campaigns to profitability. Within one year, he increased revenue by 1400%. MediaWhiz acquired GRS in 2007. Adam has been actively involved in the evolution of online media since its origins having started a web-based business while enrolled at the University of Florida.

Adam is a member of the Acquisio Advisory Committee, the Search Engine Marketing Professional Organization (SEMPO), and the South Florida Interactive Marketing Association (SFIMA). He has been published in DMNews, Adotas, Search Marketing Now, the 2008 DMNews Essential Guide to Search Engine Marketing and is currently a featured blogger on Search Engine Land. He has also appeared on WebMasterRadio.

Adam holds a BA in Business Administration from the University of Florida Warrington College of Business, with minors in Philosophy and History. Adam is a pioneer in the search industry having started a search-based business while enrolled at the University of Florida. Adam is an expert strategist and tactician in reputation management, paid search, bid optimization rules and search engine optimization. In 2006 Adam was hired to start a search division for interactive marketing services company, Global Resource Systems. Within one year, he increased revenue by 1400%. In 2007, the company was acquired by MediaWhiz. Adam has been published in Adotas, WebMasterRadio, Search Marketing Now and the 2008 DMNews Essential Guide to Search Engine Marketing.

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