25 up-to-date blogging statistics

Want to learn about the state of blogging in 2026? What are the benefits of blogging to businesses? What are the most popular blogging formats?

Keep reading as we will cover answers to these questions and more with a curated list of 25 up-to-date blogging statistics to know.

General blogging statistics

1. 84% of B2C marketers claim to have used blogs on corporate websites to distribute content in the past 12 months, making it the second most popular distribution channel behind organic social media (Content Marketing Institute)

2. 92% of B2B marketers use short articles/posts to distribute content (Content Marketing Institute)

3. An estimated 7.5 million blog posts are published every day (Wix)

4. The total number of bloggers worldwide stands at 207 million (BloggersPassion)

5. Users create around 70 million posts on WordPress alone (WordPress)

6. Tumblr hosts almost 630 million blogs (Tumblr)

7. A small HubSpot survey indicates that approximately 83% of internet users read blogs at least once a month (HubSpot)

8. Social media (93%), email marketing (34%), and SEO (32%) are the most popular channels to promote blog content (Orbit Media)

Benefits of blogging statistics

Do blogs drive results? What’s the performance of blogs compared to other channels? Check out these stats on the benefits of blogging.

9. 30% of bloggers who add audio report “strong results” in blog performance. This is closely followed by bloggers who add video (28%) (Orbit Media)

10. 60% of bloggers report “some results” from their blogs, while a further 21% claim blogs deliver “strong marketing results”. (Orbit Media)

11. 61% of all consumers have made a purchase after reading a blog recommendation (99firms)

12. 60% of B2B buyers gravitate toward “quick-hitting” short-form content like infographics or blog posts (Column Content)
Blogging Content StatisticsWhat are the elements of high-performing blog posts? What’s the typical word count? What are the most popular content formats? Here are some stats.

13. The typical length of a blog post is 1,333 words (Orbit Media)

14. 64% of bloggers typically publish content between 500 and 1500 words long. Only 9% of blogs typically publish 2000+ word posts (Orbit Media)

15. Nearly half (48%) of bloggers publish either weekly or multiple times per month. Only 3% of bloggers opt for a daily publishing schedule (Orbit Media)

16. How-to articles (76%) and lists (54%) rank as the most popular blogging formats (Orbit Media)

Here are the exact numbers:

17. On average, it takes 3 hours and 25 minutes to write a blog post (Orbit Media)

18. The time taken to write a blog post has fallen year-over-year since a peak of 4 hours and 10 minutes in 2022. That comes after steady growth since 2014, when the average time was 2 hours and 24 minutes (Orbit Media)

19. 60% of bloggers include statistics in their typical blog posts. Other common elements include contributor quotes (45%), videos (26%), and audio (7%) (Orbit Media)

20. 88% bloggers say they add images to their blog posts (Orbit Media)

21. Nearly half (49%) of bloggers claim to have published original research in the past 12 months (Orbit Media)

22. 71% of bloggers report updating their old blog content (Orbit Media)

AI adoption in blogging statistics

AI adoption is on the rise, and the blogging industry is no exception. Check out these stats to know where AI is used among bloggers.

23. Around 4 in 5 content marketers have an active blog (Content Marketing Institute)

24. 95% of bloggers use AI at least sometimes (Orbit Media)

25. AI is used by 66% of bloggers to generate ideas, up from 43% in 2023. Other common AI use cases among bloggers include writing headlines (58%), outlines (54%) (Orbit Media)

Turn these blogging stats into a better blog

Blogging is far from dead. Most marketers still rely on it, and most bloggers say it delivers at least some results.

But “some results” shouldn’t be the goal. The bloggers who report strong results tend to go beyond plain text, and audio and video lead the way.

So use these numbers as a benchmark. Find where your blog falls short, and start there.

Put these stats to work:

• Blogger outreach: Learn how to find the right bloggers and pitch them in a way that gets a reply.
• Blog niche ideas: Explore 25 data-backed blog niches and find a topic worth writing about.
• How to write a blog post: Follow a step-by-step process for writing posts people actually want to read.