Adam Riff

As senior vice president of digital strategy for MediaWhiz, a Hyper Marketing Inc. agency, Adam Scott Riff oversees the agency’s integrated digital media division, including its search marketing, social media, display advertising, CRM and client services teams. Promoted to this role in May 2012, he previously served as the agency’s general manager of SEO and paid search. In that capacity, he provided brand and market leaders with programs designed to increase their market share and deliver customers leveraging ROI-driven performance PPC, SEO, social media optimization, online reputation management and local search marketing. Riff joined MediaWhiz in May 2007, bringing more than 10 years of search-marketing experience to the company. He came to MediaWhiz following the agency’s 2007 acquisition of interactive marketing services company Global Resource Systems (GRS). At GRS, Riff started a search division and forged relationships with Google, Yahoo, MSN and several other search engines. He managed high-level media and performance-based search marketing campaigns to profitability, helping to increase profitability for GRS by 1,400 percent in just one year. Riff has been actively involved in the evolution of online media since its origins, having started a Web-based business while enrolled at the University of Florida. He has spoken at numerous industry conferences, including Marin Masters and Belardi-Ostroy Summit. Riff is a member of the Search Engine Marketing Professional Organization (SEMPO) and the South Florida Interactive Marketing Association (SFIMA). He has been published in DMNews, Search Engine Land, Digiday, MediaPost, Adotas and Search Marketing Now. Riff holds a bachelor of arts in business administration from the University of Florida Warrington College of Business, with minors philosophy and history.

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10 Simple Tips For Effective Mobile SEO

There is little doubt that mobile search is the hot topic in the SEO world at the moment. Some brands are now finding that more than 30 percent of all searches come from mobile devices, according to Mobile Marketer. It’s fair to say that mobile search is quickly moving out of the Stone Age and […]

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15 Tips For A Successful Facebook Ads Program

If you’re a marketing or advertising professional, then lately you’ve  probably been running ads on Facebook or have heard the phrase ‘paid social’ or ‘Facebook ads’. That’s because according to eMarketer, social media is the fastest growing digital media channel. As impressive as that is, it doesn’t tell the whole story. First, let’s consider some […]

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How To Use 3 Competitive Intelligence PPC Tools

Want to feel like a super-spy while learning valuable secrets that can help grow your client’s business? Here’s how you do it:  invest your time and money in PPC competitive intelligence and please shhh … don’t tell anyone. As the auction grows more expensive and more complex, it’s critical to have a view into your […]

PPC

How To Gain Control Over Your Broad Matched Keywords

Last spring, Google AdWords introduced Broad Match Modifier, an innovation that shows Google has been listening to its customers. For many years paid search experts have complained that broad match is too broad and phrase match is too narrow so I for one was pumped to hear about the modifier a few months back and […]

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