Brad Geddes
Contributor

Brad Geddes

Co-Founder

Company

Adalysis

Connect

Speaking Experience

SMX

About Brad Geddes

Brad Geddes is a co-founder of Adalysis, a PPC management platform that audits, monitors, optimizes, and automates campaigns. Adalysis helps marketers to scale their performance, not their workload. A recognized authority in paid search since 1998, Brad has worked with companies that manage tens of thousands of small PPC accounts and others that spend millions on marketing each month, including Amazon, Yahoo, Google, Thomson Reuters, and Salesforce. He has built and led agencies and overseen official Google and Microsoft reseller programs. A member of the SMX programming team, Brad is the author of the widely acclaimed Advanced Google AdWords. One of his trademarks is demystifying SEM. Through conferences and workshops, Brad has helped thousands of marketers drive more successful campaigns.

Related topics

PPC
Google Ads
SMX® - Search Marketing Expo & Conference series
Paid social
WordPress
Google Analytics

Brad Geddes's latest articles

PPC

Out Of Keyword Ideas? These 7 Tools Will Help

There are times when you want to expand your keywords but you have run out of ideas and places to look. In this post I will examine some alternate tools to help you come up with new keywords. Always remember, just because a tool suggested a keyword does not mean you should use it. Consider […]

| Apr 26, 2010 at 7:00 am ET
Google Ads

My PPC New Year Resolutions

New Years tradition is drinking Champagne, singing Auld Lang Syne, and making resolutions you try to follow in the new year. While the most common resolutions are losing weight and getting in better shape, the same principles can be applied to improving the health of your PPC accounts. Here are my PPC resolutions for the […]

| Jan 4, 2010 at 7:00 am ET
PPC

8 DON’Ts and 7 DOs For Holiday eCommerce

The holiday season is almost upon us. It’s time to start looking over the inventory, keywords, and offers to make sure you’re ready for Cyber Monday. In today’s column we offer several things to do and important don’ts that will help you have a successful holiday season. Don’t… Blindly test Traffic in December is unlike […]

| Nov 10, 2008 at 1:47 pm ET
PPC

New Year’s Resolutions For Your PPC Campaigns

At the beginning of every year, many people take stock of the last year, their accomplishments, and plan for the upcoming year. PPC campaigns also have a life of their own. From creation to optimization to reaching your goals to more optimization, PPC campaigns have their own life which needs to be evaluated to determine […]

| Jan 8, 2008 at 12:42 pm ET
Google Analytics

Are You Endorsed By The Search Engines?

Each of the major search engines has a certification program that an individual or agency can use to show their accreditation status to prospective clients. While it takes a bit of time and effort to achieve accreditation with Google, Yahoo, and Microsoft, there are several important ways in which these certifications can be used, and […]

| Oct 30, 2007 at 4:53 am ET
PPC

Putting Search Into The Marketing Mix

Many companies have yet to get involved with search marketing. At Search Engine Strategies New York, panelists on the “Putting Search into the Marketing Mix” offered compelling reasons for including search as a fundamental component of a marketing strategy. The panel was moderated by Gord Hotchkiss, President & CEO of Enquiro, with speakers Curtis Dueck, […]

| Apr 23, 2007 at 3:12 pm ET
PPC

Turn Your PPC Advertising Campaign Into An Effective Search Marketing Machine

Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages. PPC engines have many features that let you have control over ad display, however, if you just use these features to serve ads—then you’re not taking […]

| Apr 10, 2007 at 2:18 pm ET