Brad Geddes

Brad Geddes is the Founder of Certified Knowledge, a company dedicated to PPC education & training; fficial Google AdWords Seminar Leader, and author of Advanced Google AdWords.

4 Ways To Determine Your Starting Bids

While ad testing, proper account setup and conversion tracking are necessary for a successful account, you can’t get any data without a competitive...

Why You Must Choose A Winning PPC Ad

One of the worst ways of testing ads is: Writing new ads Turning on one of Google’s ‘optimize’ features Letting Google serve your ads Writing...

How To Easily Manage & Test Millions Of Ads

You must test ads to make your paid search account grow and thrive. That fact is no longer debatable – it is just a best practice fact. Ad testing...

How To Manage & Measure Local PPC Accounts

In my last column, I looked at some of the differences between small and large accounts as the best practices vary for each. In this column, we’re...

The Who, When & Why Of PPC Account Audits

Auditing your PPC accounts on a regular basis is something every company should be doing. Performing an audit lets you step outside of your normal...

How To Run Your PPC Accounts Like A Project

Managing PPC accounts can be overwhelming. There is so much to-do, and no one ever has enough time. This leads most people to just make huge todo...

8 Quick Ways to Increase Your AdWords CTR

There are times you just want to increase your click-through rates. You might need to raise it to help Quality Scores, increase traffic, or gain...