How to create and optimize Google Ads custom segment audiences
Boost your PPC performance by learning how to create and refine custom segments for your Google Ads campaigns.
Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option.
However, most custom segments we see are poorly created. Poorly created audience segments are impossible to refine or optimize since you do not know why the ad is being displayed.
Well-crafted audience segments can be optimized similarly to how you optimize search terms.
In this video, you’ll learn:
- Why you should create small audience segments.
- How to create audience segments that can be optimized.
- Why you should create both interest and search segments.
- The results from an advertiser who went through this optimization process.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. Search Engine Land is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
About the Author
