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Event tracking in Google Analytics 4: What marketers need to know
An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each.
Countdown to GA4: 100 days to make the switch
Like it or not, the countdown to GA4 is winding down. Here's what you need to know.
Google Analytics has increased the number of allowed properties
Requests for more than 400 properties will be reviewed case-by-case and subject to close scrutiny before approval.
New Google Analytics item-scoped custom dimensions
For standard properties, you can register up to 10 item-specific custom parameters, while Analytics 360 properties allow for up to 25 custom dimensions.
New Google Analytics custom channel groups
Accessible to all users, custom channel groups can be employed in custom reports and explorations to obtain both current and historical insights into campaign channels.
New Analytics user access management changes in Google Ads
The new cross-product access management tool will allow easy creation and application of audiences from GA4 to Google Ads.
GA4 ‘auto-migration’: Here’s why you should opt out
Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out.
How to set up Google Analytics 4 using Google Tag Manager
Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM.
The GA4 migration deadline is right around the corner
The deadline to opt-out of the Google Analytics 4 auto migration is February 28.
3 new Google Analytics 4 updates
Google announced the new updates today in their Analytics Help center.
Make the switch to GA4, or Google will do it for you
Starting next month, advertisers should begin creating new Google Analytics 4 properties, or they'll be automatically configured.
New updates for the GA4 search bar
The new updates allow additional views into accounts and properties.
12 new Google Analytics 4 ecommerce dimensions and metrics
Ecommerce advertisers and brands will now be able view which items were added to cart, purchased, clicked, and more.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page
The new features help make the transition into GA4 much easier.
New Google Analytics 4 Landing page report
GA4 users should see the new report in their dashboards automatically but can also add it manually.
Views per Session and Average Session Duration now available in GA4
Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.
Google Analytics just introduced a new suggested audience
There are currently about 18 suggested audiences available in GA4 properties.
10 Google Analytics 4 settings to check before the holiday season
The only way to get a year-over-year comparison of your holiday sales efforts this season vs. the next one is to start configuring GA4 now.
Hour and date dimensions now available in GA4
The new dimensions will be available across both Google Analytics 4 explorations and reporting customization.
GA4 gets new homepage experience, 5 new features
Google is also moving the Universal Analytics 360 properties’ sunset date from October 1, 2023 to July 1, 2024.
Google Analytics v3 Search Console report query data restored
After about a month, Google has finally fixed the bug where query data was not showing in Universal Analytic's Search Console query report.
How to make a Google Analytics 4 custom report in ~30 seconds
With Google Analytics 4 custom reports, you can build out exactly the views of data you need. Learn how to create one in less than a minute.
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
Google Data Studio now known as Looker Studio
Looker Studio Pro, a paid version, has also been announced.
Your guide to Google Analytics 4 attribution
Understand how attribution in GA4 works vs. Universal Analytics and what the differences mean for conversion tracking.
A guide to Google Analytics 4 for marketing agencies
Everything you need to know to prep your clients for the change.
Google Analytics v3 Search Console report currently not showing query data
The data is showing in GA4 and in Search Console but not in Universal Analytics 3.
11 steps to setting up a successful GA4 property
Like it or not, Universal Analytics is going away in 2023. But setting up GA4 doesn't have to be overwhelming. Here are 11 things to remember as you're setting up a new GA4 property.
GA4 now has an enhanced measurement option for Form interactions
A new 'form_start' interaction will measure the first time a user interacts with a form in a session.
Google Analytics 4: A breakdown of Demographic and Tech details reports
Google Analytics 4's navigation might look bare compared to Universal Analytics. But here's where you can find hidden reports in GA4.
Google now has recommendations for Analytics
New properties may not show recommendations right away, as they need time to learn from your account's history.
Google updates privacy threshold for Analytics Search Queries report
Advertisers will see more consistent metrics between their Ads account and GA4, with limited data in UA.
3 valuable Google Analytics 4 reports for SEOs
It's time to set up your SEO reports in Google Analytics 4. Here are three common and useful reports to get started with.
How GA4, data modeling and Google Ads work together
Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.
GA4 now shows Performance Max and Smart Shopping data
Advertisers will have the ability to view and report on PMax and Smart Shopping campaigns under the Cross Network channel grouping.
GA4 brings new and familiar concepts to the future of analytics
Although Google Analytics 4 is a brand new platform that may look and feel different, not everything is unfamiliar.
Google will automatically switch some advertisers’ attribution models
In a bold move, even for Google standards, some advertisers may see their attribution models automatically switched to data-driven.
Google Ads, AdSense, Analytics, and other platforms suffering reporting outages, again
A reporting outage in the Google Ads dashboard and other platforms are causing confusion among advertisers this morning.
Google Ads, Analytics issue affecting reporting stats
A reporting outage in the Google Ads dashboard is causing confusion among advertisers this afternoon.