Brad Geddes

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters,, Encyclopedia Britannica, and Salesforce. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.


4 Ways To Determine Your Starting Bids

While ad testing, proper account setup and conversion tracking are necessary for a successful account, you can’t get any data without a competitive...


Why You Must Choose A Winning PPC Ad

One of the worst ways of testing ads is: Writing new ads Turning on one of Google’s ‘optimize’ features Letting Google serve your ads Writing...


How To Easily Manage & Test Millions Of Ads

You must test ads to make your paid search account grow and thrive. That fact is no longer debatable – it is just a best practice fact. Ad testing...


How To Manage & Measure Local PPC Accounts

In my last column, I looked at some of the differences between small and large accounts as the best practices vary for each. In this column, we’re...


The Who, When & Why Of PPC Account Audits

Auditing your PPC accounts on a regular basis is something every company should be doing. Performing an audit lets you step outside of your normal...


How To Run Your PPC Accounts Like A Project

Managing PPC accounts can be overwhelming. There is so much to-do, and no one ever has enough time. This leads most people to just make huge todo...