SMX Overtime: Here’s how to take control of your account ad groups and search terms
PPC veteran and SMX speaker, Brad Geddes, explains how to adapt your approach to search terms and conversions after Google's exact match update last...
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
PPC veteran and SMX speaker, Brad Geddes, explains how to adapt your approach to search terms and conversions after Google's exact match update last...
Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad...
One of the nicest things about AdWords Enhanced Campaigns is that you can now control sitelinks at the campaign or the ad group level. From a...
Enhanced campaigns have brought about many changes to AdWords. One of the biggest changes yet to be discussed is the fact that your ad testing...
I’m a huge fan of Google’s CPA bidding system. Setting bids is necessary; but merely setting them only leads to short-term progress. Your bidding...
AdWords enhanced campaigns will force many advertisers to change their campaign structures. One of the benefits that have been touted for enhanced...
Google made a huge splash last week when they announced Enhanced Campaigns. There have been both positive and negative reactions to the announcement....
While ad testing, proper account setup and conversion tracking are necessary for a successful account, you can’t get any data without a competitive...
CPA Bidding in Google AdWords allows you to set a CPA bid, and then Google will do all the bidding for you. When it works, its fantastic, as you...
One of the worst ways of testing ads is: Writing new ads Turning on one of Google’s ‘optimize’ features Letting Google serve your ads Writing...
You must test ads to make your paid search account grow and thrive. That fact is no longer debatable – it is just a best practice fact. Ad testing...
When you first build a PPC account, it’s usually well structured, lean, doesn’t have any fat, and hopefully performs well. As accounts grow,...
Google’s display network is massive, encompassing more than 4 billion daily page views, 700 million monthly users, and reaching more than 80% of...
In my last column, I looked at some of the differences between small and large accounts as the best practices vary for each. In this column, we’re...
There are a lot of great articles written about paid search and best practices. However, almost all these articles ignore one important aspect of...
Everyone knows you should test ads – that’s not debatable anymore. However, what is debatable is which of the ads you are testing is actually the...
Google AdWords has seen a flurry of releases recently. Some have been good (Display Campaign Optimizer) and others bad (rotate changes) for...
Auditing your PPC accounts on a regular basis is something every company should be doing. Performing an audit lets you step outside of your normal...
Best practices are called such because in most cases they work. In the PPC world, they are a set of processes or layouts for which conventional...
Managing PPC accounts can be overwhelming. There is so much to-do, and no one ever has enough time. This leads most people to just make huge todo...