George Michie

George Michie is Chief Marketing Scientist of Merkle|RKG, a technology and service leader in paid search, SEO, performance display, social media, and the science of online marketing. He also writes for the RKG Blog. Follow him on Twitter at @georgemichie1.

Average Position: A Distracting Lie

A great many folks spend time thinking about position on pages, both for their ads and for their organic listings. People care about position, but...

PLAs: Cannibals? Allies? Or Both?

The spectacular growth of Product Listing Ads (PLAs) over the past 2-1/2 years has been a boon for Google and advertisers as well as for consumers....

3 Location Requests For Enhanced Campaigns

The shift to Enhanced Campaigns is important to every advertiser, but critically important to Enterprise programs, particularly those with meaningful...

Enhanced Campaigns: The Future Is Now

Enhanced Campaigns are the most important architectural change to Google AdWords since it moved from the right rail to take the place of...

Why Changed Goals Require Changed Metrics

Enterprise businesses demand savvy communication from SEM managers. It is the nature of large organizations to have the following: Senior executives...

3 Ways Time Can Warp Your View

The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers, but...