George Michie

George Michie is Co-Founder and Chief Marketing Scientist of RKG, a technology and service leader in paid search, SEO, performance display, social media, and the science of online marketing. He also writes for the RKG Blog. Follow him on Twitter at @georgemichie1.

Average Position: A Distracting Lie

A great many folks spend time thinking about position on pages, both for their ads and for their organic listings. People care about position, but...

PLAs: Cannibals? Allies? Or Both?

The spectacular growth of Product Listing Ads (PLAs) over the past 2-1/2 years has been a boon for Google and advertisers as well as for consumers....

3 Ways Time Can Warp Your View

The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers, but...