Greg Gifford
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Greg Gifford

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About Greg Gifford

Greg Gifford is the vice president of search marketing at SearchLab, a boutique marketing agency located in Chicago. He's been working in the industry since 2002, and is a popular speaker at conferences all over the world.

Greg Gifford's latest articles

Local

The key to local SEO

Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO.

Apple

Close More Clients With A Quick Local Site Audit

We all know it — selling local SEO to clients is tough. After my “simple math” post back in October, I’ve gotten a ton of questions asking for more details about our sales process. As we all know, small business owners  assume that their site is the best and that they should always rank at the […]

Google Business Profile

Get Your Business To 100% In Google My Business

Last week, Google started rolling out the new Google My Business platform to much applause from the industry. Several experts have provided excellent coverage already (thanks, Danny Sullivan and Mike Blumenthal)… but that’s not what I’m here for today. Quick Aside: I originally planned on sharing the fact that businesses could FINALLY change their Local […]

Google Ads

Up Close @ SMX Advanced: Amazing Paid Search Tactics

Paid search continues to get exceedingly complicated, but the expert panel, the last session of this year’s SMX Advanced, blew the audience away with understandable and valuable tips.  Amazing Paid Search Tactics & Tools featured four expert speakers, and it was the first time I’ve ever heard cheers and whistles after a PPC session.  “I’m A Freakin’ Google […]

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