SMX Overtime: Here’s why optimizing images in Google My Business is important
SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it right.
Greg Gifford's latest articles
Let’s make 2017 the year of honest reviews!
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.
Forget Your Testimonials Page, 2016 Is The Year Of Reviews
Let's face it: Customers aren't reading your testimonials page. So what can you put in its place? Columnist Greg Gifford shares his ideas.
Local Content Silos: The Secret To Local Search Success
Wondering how your multi-location business can achieve visibility in local search? Columnist Greg Gifford has the answer.
Simple Math To Show Potential Clients Why Local SEO Is Important
Local businesses sometimes have trouble understanding how they'd benefit from SEO. Columnist Greg Gifford shows how you can boil it down to the basics.
A Review Handout Alternative: Try P&P To Get More Local Reviews
Everyone knows how important reviews are — they factor in to the local algorithm and they play a huge part in click-throughs and building trust. Good reviews can make you, and bad reviews can break you… so businesses do everything they can to get positive reviews. Since Google doesn’t allow on-site reviews, we have to […]