Google Business Profile
SMX Overtime: Here’s why optimizing images in Google My Business is important
SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it right.
Greg Gifford is the vice president of search marketing at SearchLab, a boutique marketing agency located in Chicago. He's been working in the industry since 2002, and is a popular speaker at conferences all over the world.
Google Business Profile
SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it right.
Greg Gifford | Apr 21, 2020 at 7:41 am ETGoogle Business Profile
Google's social media channels are reported to be helpful as well as connecting with local search pros.
Greg Gifford | Dec 3, 2019 at 1:53 pm ETAmazon Advertising
Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem.
Greg Gifford | Jan 29, 2018 at 9:14 am ETAmazon Advertising
SEO reports are often really useful... for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line.
Greg Gifford | Dec 4, 2017 at 12:38 pm ETSEO
Columnist Greg Gifford illustrates the importance of educating your clients on different types of keywords and when to target them.
Greg Gifford | Nov 6, 2017 at 9:39 am ETContent
Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring local links.
Greg Gifford | Jul 17, 2017 at 11:16 am ETAmazon
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google's new index, which prioritizes mobile content over desktop.
Greg Gifford | Jun 23, 2017 at 9:29 am ETLink Building
Developing content for your local business website is clearly important for search engine optimization, but that doesn't mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.
Greg Gifford | May 22, 2017 at 10:07 am ETLocal
The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point.
Greg Gifford | Apr 24, 2017 at 10:22 am ETAmazon
Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren't already.
Greg Gifford | Mar 27, 2017 at 1:05 pm ETGoogle Business Profile
What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors.
Greg Gifford | Mar 24, 2017 at 9:00 am ETWhile phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!).
Greg Gifford | Feb 27, 2017 at 9:30 am ETLocal
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.
Greg Gifford | Jan 30, 2017 at 10:37 am ETLink Building
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren't meant to do our jobs for us.
Greg Gifford | Jan 3, 2017 at 11:57 am ETLocal
The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have your own yard in order first.
Greg Gifford | Dec 5, 2016 at 9:54 am ETLocal
Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won't be enough to help you stand out from the crowd.
Greg Gifford | Oct 10, 2016 at 10:11 am ETGoogle Algorithm Updates
Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO.
Greg Gifford | Aug 15, 2016 at 11:29 am ETLocal
Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO.
Greg Gifford | Jul 18, 2016 at 9:45 am ETLink Building
Achieving outstanding local search results for your clients all comes down to one simple -- yet essential -- question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success.
Greg Gifford | Jun 20, 2016 at 12:32 pm ETLocal
Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key.
Greg Gifford | May 23, 2016 at 10:07 am ET