Greg Gifford

Greg Gifford is the vice president of search marketing at SearchLab, a boutique marketing agency located in Chicago. He's been working in the industry since 2002, and is a popular speaker at conferences all over the world.

Amazon Advertising

It’s time to change your SEO reports!

SEO reports are often really useful... for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line.

Link Building

Stop overloading your Local SEO content!

Developing content for your local business website is clearly important for search engine optimization, but that doesn't mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.

Google Algorithm Updates

The secret to writing awesome local content

Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO.

Local

The key to local SEO

Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO.

Link Building

The most important question to ask in local SEO

Achieving outstanding local search results for your clients all comes down to one simple -- yet essential -- question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success.