SMX Overtime: Here’s why optimizing images in Google My Business is important
SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it...
Greg Gifford is the vice president of search marketing at SearchLab, a boutique marketing agency located in Chicago. He's been working in the industry since 2002, and is a popular speaker at conferences all over the world.
SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it...
Google's social media channels are reported to be helpful as well as connecting with local search...
Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution...
SEO reports are often really useful... for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your...
Columnist Greg Gifford illustrates the importance of educating your clients on different types of keywords and when to target...
Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring...
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of...
Developing content for your local business website is clearly important for search engine optimization, but that doesn't mean that more content is...
The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the...
Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about...
What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a...
While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is...
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look...
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren't meant to do our jobs for us....
The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have...
Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won't be enough to help you stand out from the...
Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist...
Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in...
Achieving outstanding local search results for your clients all comes down to one simple -- yet essential -- question. Columnist Greg Gifford...
Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is...