An easy quarterly plan for local link building
Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring...
Greg Gifford
Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. Check out their awesome blog for more of Greg’s local search posts and videos.
SMX Advanced session: Mobile-First For The Advanced SEO
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of...
Stop overloading your Local SEO content!
Developing content for your local business website is clearly important for search engine optimization, but that doesn't mean that more content is...
Be a mad scientist to be more successful in local SEO
The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the...
SMX West session: Harnessing the power of online reviews
Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about...
SMX West session: The definitive guide to local search ranking factors
What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a...
Need to contact Google My Business support? Use Twitter!
While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is...
Let’s make 2017 the year of honest reviews!
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look...
Local SEO is about so much more than tools
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren't meant to do our jobs for us....
As a local business, you have to own your own back yard
The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have...
Forget about unique content. Try actually BEING local!
Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won't be enough to help you stand out from the...
The secret to writing awesome local content
Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist...
The key to local SEO
Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in...
The most important question to ask in local SEO
Achieving outstanding local search results for your clients all comes down to one simple -- yet essential -- question. Columnist Greg Gifford...
Local SEO doesn’t happen in a vacuum
Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is...
10 tips for avoiding shady SEO providers
Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out...
10 Local Link Building Tips for 2016
Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips...
Forget Your Testimonials Page, 2016 Is The Year Of Reviews
Let's face it: Customers aren't reading your testimonials page. So what can you put in its place? Columnist Greg Gifford shares his...
How To Get Google Review Links After The G+ Update
The recent update separating Google Business pages from Google + has left old review links broken, but columnist Greg Gifford shares how you can...
Need Help Explaining Local Search? Use Pizza!
Many small business owners know that they need to invest in local search engine optimization (SEO), but most have no idea how it works -- So...
