Google Maps is a free web mapping platform that helps searchers find directions to their chosen destinations and allows businesses to list their store locations.
This app is connected to Google Business Profile, allowing searchers to find even more business information on the Maps listing.
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Google Maps adds new store location feature, Locator Plus, Reserve with Google integration, new analytics and more
The familiarity of these features might be welcomed by your website users but it might also make you more reliant on Google services.
You can now identify the content on Google Maps that you claim might lead to fraudulent activity by saying the business doesn't exist.
Previously Google said the Google Business Profile Manager will remain for larger businesses that manage multiple locations but maybe that is not true?