Jordan Kasteler is an Online Marketing Strategist for People for the Ethical Treatment of Animals (PETA) , a non-profit organization.

He has a history of entrepreneurship co-founding and serving positions in such companies as BlueGlass Interactive, an Internet marketing agency and SteelCast, a tech incubator housing several other self-started companies. His work experience ranges from in-house SEO at Overstock.com to agency-level SEO.

Jordan is also an international conference speaker, blogger, and book author of A to Z: Social Media Marketing.

• Why You Need To Treat Your Social Media Strategy Like Your Content Strategy
• Propel Promotion Of Your Content: 9 Ways I Promote Sharing Online
• 9 Search & Social KPIs To Start Tracking Right Now
• 14 Ideas To Utilize Custom Variables For Search & Social Tracking
• Making Your Site Sticky For Both Search & Social Users
• The Hidden Cost Of Cheap SEO & Social Media Labor
• Helping Or Hurting: The Debate Over Google+ Local
• It’s Not WHAT You Need to Go Viral – It’s WHO
• Is Presentation More Important Than Content Itself?
• The Social Funnel: What You Lose When You Ignore It
• Why Pinterest Is NOT Your SEO Miracle Worker
• The Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now
• Guide To Finding Linkbuilding Targets With Social Media
• How To Improve Site Credibility Through Search & Social Media
• 21 Types Of Social Content To Boost Your SEO
• Making PPC & Social Media Work Together Seamlessly
• Facebook Gestures: How Users Could Be Sharing Their Opinion
• How To Ensure That Your Content Will Go Viral
• Blind Social Sharing & Its Effect On Personal Credibility
• Effects Of Choice Positioning On Social Purchasing Behavior
• How Information Is Socially Shared
• The Difference A Company’s Size Makes In Social Media
• How To Get News From Social Network Aggregators
• The Strategy And Success Behind Viral Marketing
• How Niche Social Media Sites Are Shaping Online Communication
• How Prototype Theory Influences A Social Media Strategy
• The Fleeting, Yet Viral Spread of Social Bookmarking Links
• Finding Answers Online: Social Networks Vs. Search Engines
• International Social Networking And Marketing Around The World
• The Five Elements Of Social Media Alchemy
• How To Make Paid Social Media Ads Effective And Engaging
• How Core Components Of Social Media Have Made Us A Connected World
• How To Focus On Content To Create Great Linkbait
• How To Prep Content For Social Media
• How Social Media is Influencing Your Behavior
• Is Trust In Social Media Dying?
• Social Engagement: Making Content Interactive
• Share Well With Others: How To Get Social Content To Go Viral
• Social Media Power Profiles: Is Google In Your Mix?
• Social Ratings: Scaled Ratings Vs. Booleans
• How To Maintain Healthy Social Media Profiles
• Timing Is Crucial To Maximize Exposure With Social Media
• Why You Should Get Involved With Social Shopping: E-commerce 2.0
• The Toolbar Factor: Engagement’s Role in Social Voting
• Will Digg’s New Share Feature Pollute Twitter?
• Using Infographics in Social Media to Promote Content and Visualize Data
• How To Use Social Proof For Social Content Promotion