7 ways to turn a webinar into a stream of link-attracting content
Contributor Jordan Kasteler explains how to use webinars you've created to develop new content and become a marketing and link-building machine your...
Jordan Kasteler is the SEO Director of Hennessey Consulting. His work experience ranges from co-founding BlueGlass Interactive, in-house SEO at Overstock.com, marketing strategy at PETA, and agency-level SEO & marketing. Jordan is also an international conference speaker, columnist, and book author of A to Z: Social Media Marketing.
Contributor Jordan Kasteler explains how to use webinars you've created to develop new content and become a marketing and link-building machine your...
If you're new to SEO, or if it isn't your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan...
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can...
As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used...
Sharing buttons are no doubt one of the best ways to get your content shared via social media, email and other online channels. However, while many...
In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh...
Search Engine Land recently published its top 10 articles of 2012, and I had articles in the #1 and #6 positions on that list. The Social Search...
If you don’t measure what you’re doing in search and social media, how do you know if what you’re doing is working? How do you know if you’re...
Custom variables are one of the most (if not the most) powerful tools Google Analytics has to offer to better understand your audiences from search...
You are probably well aware of the benefits of making a “sticky” site. Sticky sites — engaging, well-designed sites that visitors find...
Fact: All businesses, large or small, want to save money wherever they can. I understand this. I sympathize with this. What I don’t understand,...
It’s been two months now since Google replaced Google Places with Google+ Local. The reactions thus far have been mixed: SEOs hailed it as a...
Everyone dreams of going viral. Think of the traffic! The links! The search signal boosts, the audience growth, the brand awareness! It’s true:...
Is content presentation more important than content itself? In a word: Absolutely. Yes, you’ve heard the “(Quality) Content is King”...
I’ve written often about the dangers of ignoring social media in SEO (and vice versa), but I’m here today to write about another danger: ignoring...
If you caught yourself groaning when you saw this was yet another Pinterest post, I don’t blame you. The Web’s latest social media darling has...
Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing...
There’s been a lot of debate in the SEO community lately regarding social media versus traditional linkbuilding methods. While some SEOs argue that...
Anyone—anyone—can make a website. Anyone can create a Twitter account, start a blog, or launch a Facebook fan page. And anyone—from 13-year-old...
I’ve written often about the benefits of going viral in both content and marketing strategies. Increasingly, however, social media content (a.k.a....