SEO
7 ways to turn a webinar into a stream of link-attracting content
Contributor Jordan Kasteler explains how to use webinars you've created to develop new content and become a marketing and link-building machine your...
Jordan Kasteler
Jordan Kasteler is the SEO Director of Hennessey Consulting. His work experience ranges from co-founding BlueGlass Interactive, in-house SEO at Overstock.com, marketing strategy at PETA, and agency-level SEO & marketing. Jordan is also an international conference speaker, columnist, and book author of A to Z: Social Media Marketing.
Google: SEO
5 must-dos for SEO beginners
If you're new to SEO, or if it isn't your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan...
PPC
9 tools to help you succeed with Google SERP features
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can...
How To Optimize For Facebook’s News Feed Algorithm
As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used...
Analytics & Conversion
The Lost Art Of Social Sharing Buttons
Sharing buttons are no doubt one of the best ways to get your content shared via social media, email and other online channels. However, while many...
Content
Why You Need To Treat Your Social Media Strategy Like Your Content Strategy
In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh...
Social
Propel Promotion Of Your Content: 9 Ways I Promote Sharing Online
Search Engine Land recently published its top 10 articles of 2012, and I had articles in the #1 and #6 positions on that list. The Social Search...
Social
9 Search & Social KPIs To Start Tracking Right Now
If you don’t measure what you’re doing in search and social media, how do you know if what you’re doing is working? How do you know if you’re...
Analytics & Conversion
14 Ideas To Utilize Custom Variables For Search & Social Tracking
Custom variables are one of the most (if not the most) powerful tools Google Analytics has to offer to better understand your audiences from search...
Social
Making Your Site Sticky For Both Search & Social Users
You are probably well aware of the benefits of making a “sticky” site. Sticky sites — engaging, well-designed sites that visitors find...
Social
The Hidden Cost Of Cheap SEO & Social Media Labor
Fact: All businesses, large or small, want to save money wherever they can. I understand this. I sympathize with this. What I don’t understand,...
Helping Or Hurting: The Debate Over Google+ Local
It’s been two months now since Google replaced Google Places with Google+ Local. The reactions thus far have been mixed: SEOs hailed it as a...
Social
It’s Not WHAT You Need to Go Viral – It’s WHO
Everyone dreams of going viral. Think of the traffic! The links! The search signal boosts, the audience growth, the brand awareness! It’s true:...
Social
Is Presentation More Important Than Content Itself?
Is content presentation more important than content itself? In a word: Absolutely. Yes, you’ve heard the “(Quality) Content is King”...
Social
The Social Funnel: What You Lose When You Ignore It
I’ve written often about the dangers of ignoring social media in SEO (and vice versa), but I’m here today to write about another danger: ignoring...
Social
Why Pinterest Is NOT Your SEO Miracle Worker
If you caught yourself groaning when you saw this was yet another Pinterest post, I don’t blame you. The Web’s latest social media darling has...
Social
The Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now
Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing...
Social
Guide To Finding Linkbuilding Targets With Social Media
There’s been a lot of debate in the SEO community lately regarding social media versus traditional linkbuilding methods. While some SEOs argue that...
Content
How To Improve Site Credibility Through Search & Social Media
Anyone—anyone—can make a website. Anyone can create a Twitter account, start a blog, or launch a Facebook fan page. And anyone—from 13-year-old...
Social
21 Types Of Social Content To Boost Your SEO
I’ve written often about the benefits of going viral in both content and marketing strategies. Increasingly, however, social media content (a.k.a....