Lance Loveday

Contributor

Bing A Google-Killer? Get Real

Yes, this is another article about Bing. But I’m going to take a different spin. Instead of doing another expert review of the quality of the...

Do Your Landing Pages “Feel” Right?

Question: What do web users and professional athletes have in common? Answer: They both make fast decisions about their next action based on limited...

Search: Too Boring For Branding?

I’m not a big fan of TV. But my wife and I decided to cancel our satellite TV service effective next week, so I’ve found myself watching more TV...

How To Lose Money & Alienate Your Customers

With all the emphasis lately on how to market in a down economy, I’ve decided to go against the grain and dole out some advice for those...

Social Media Gold: Ratings & Reviews

I’m an introvert by nature, so this whole social media thing has left me feeling like an outsider looking in. While everyone Facebooks and Twitters...

A Plea To Stop Dissing Your Customers

Dear Search Marketers: I’m worried about us. The way we’ve started talking about our target audience has me concerned that our priorities may be...

Two Little Things That Make A Big Difference

A lot of the focus in the search marketing world—both paid and organic—is on the technical and quantitative side. And that’s understandable,...