Bing A Google-Killer? Get Real

Yes, this is another article about Bing. But I’m going to take a different spin. Instead of doing another expert review of the quality of the...

Designing For The Subconscious Mind

In last month’s column, I brought up the idea that the first impression your web site makes can have a bigger impact than many of the more...

Do Your Landing Pages “Feel” Right?

Question: What do web users and professional athletes have in common? Answer: They both make fast decisions about their next action based on limited...

Search: Too Boring For Branding?

I’m not a big fan of TV. But my wife and I decided to cancel our satellite TV service effective next week, so I’ve found myself watching more TV...

Social Media Gold: Ratings & Reviews

I’m an introvert by nature, so this whole social media thing has left me feeling like an outsider looking in. While everyone Facebooks and Twitters...

A Plea To Stop Dissing Your Customers

Dear Search Marketers: I’m worried about us. The way we’ve started talking about our target audience has me concerned that our priorities may be...