Jun 4, 2010 at 2:25pm ET by Barry Schwartz

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Microsoft announced they are retiring the Bing Cashback program as of July 30, 2010.

Cashback launched on May 21, 2008 as an attempt to increase market share for their search engine, back then named Live.com. Over the years, Microsoft claimed Cashback was successful in gaining momentum for the search engine. They even used TV commercials highlighting Cashback to drive even more awareness for the program.

But, as Microsoft now admits, they “did not see the broad adoption that they had hoped for.” So they are discontinuing the program, the last time a searcher can use it is up until July 30th at 9:00 pm PST.

Related Topics: Channel: Retail | Microsoft: Bing Shopping & Cashback | Top News

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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http://searchmarketingcommunications.com Tim Cohn

Proof money can’t buy searcher love or loyalty.
MichaelH

Since they dropped the cash back program, Zoko now seems the only site out there that combines both price comparison with cash back: http://www.carseatszoko.com/. Or do you know of other concepts?

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