Bing Drops Cashback Program

Live Search CashbackMicrosoft announced they are retiring the Bing Cashback program as of July 30, 2010.

Cashback launched on May 21, 2008 as an attempt to increase market share for their search engine, back then named Over the years, Microsoft claimed Cashback was successful in gaining momentum for the search engine. They even used TV commercials highlighting Cashback to drive even more awareness for the program.

But, as Microsoft now admits, they “did not see the broad adoption that they had hoped for.” So they are discontinuing the program, the last time a searcher can use it is up until July 30th at 9:00 pm PST.

Related Topics: Channel: Retail | Microsoft: Bing Shopping | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Tim Cohn

    Proof money can’t buy searcher love or loyalty.

  • MichaelH

    Since they dropped the cash back program, Zoko now seems the only site out there that combines both price comparison with cash back: Or do you know of other concepts?

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide