Bing Drops Cashback Program

By Barry Schwartz

Published: June 4, 2010 at 2:25 pm

Microsoft announced they are retiring the Bing Cashback program as of July 30, 2010.

Cashback launched on May 21, 2008 as an attempt to increase market share for their search engine, back then named Live.com. Over the years, Microsoft claimed Cashback was successful in gaining momentum for the search engine. They even used TV commercials highlighting Cashback to drive even more awareness for the program.

But, as Microsoft now admits, they “did not see the broad adoption that they had hoped for.” So they are discontinuing the program, the last time a searcher can use it is up until July 30th at 9:00 pm PST.

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About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.