Are we chasing AI visibility at the expense of business results?
Every AI visibility gap looks like a content opportunity. Which ones are worth pursuing? Prioritize customer insights and business goals.
Topic: Search engine optimization
Let’s stop hiding. Become transparent about your AI usage.
Build trust with readers and clients by disclosing how you use AI, what you verify, and who takes responsibility for the finished work.
Google SEO advice on moving to a CDN – content delivery network
The advice comes in the form of a new blog post and new video that discusses some of the mistakes one can make when moving to a CDN.
How to build an SEO content roadmap around revenue
A topic with fewer searches can deliver far more revenue. Here's how to spot those opportunities and give supporting content its proper role.
How software buyers use AI
Nearly 63% of surveyed buyers with vendors in mind added another through AI. See how AI recommendations fit into the software buying process.
Google November 2026 core update rolling out now
This is the third core update of the year and should take about two weeks to roll out.
The IKEA effect in SEO: You built it, you love it, but Google doesn’t care
When an SEO strategy underperforms, are you fixing the problem or protecting your investment? Here's how to know when to change course.
When Google stops sending traffic, paid search picks up the slack
Paid search can replace lost organic leads, but paying to stand still comes at a cost. Here's how to recover conversions without overspending.
The drivers of local AI visibility for multi-location brands
Growth in consumer AI usage has made visibility imperative for brands.
Google AI Overviews in France: Big click losses, but not for everyone
Some websites lost up to 69% of Google Search clicks after AI Overviews launched in France, according to an analysis of Search Console data.
Website migrations can hurt SEO even when URLs don’t change
A website rebuild can change how Google crawls, renders, and understands your pages. Here's what to test before launch and monitor afterward.
Don’t wait for the SEO report to tell clients something’s wrong
When SEO performance slips, clients need more than explanations. Here's how to communicate what you know, what you don't, and what comes next.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
YouTube description updates linked to 359% rise in AI retrievals
Experiment finds that revised video descriptions outperformed unchanged videos in Google AI Overviews and AI Mode.
When does your ecommerce site need a new category page?
Sometimes the best new shopping destination is a page you already have. Spot gaps worth filling and avoid creating unnecessary URLs.
OpenAI testing business tools to track performance within ChatGPT
Businesses will be able to claim their business within ChatGPT to unlock this data - this seems like a beta feature right now.
Why backlinks alone won’t save big brands in AI search
Smaller competitors are winning AI citations over big brands. Citable content and credible third-party coverage make the difference.
How to make your Instagram videos easier to find in search
An analysis of 22,700 beauty posts reveals patterns worth testing to make your Instagram videos more specific and discoverable.
AI reasoning, refusals, and the case for SEO verification
A chatbot's explanation may be a convincing story rather than evidence. Here's what that means for your audits, reporting, and AI visibility.
Local grocery chain outranks Wikipedia on Google for ‘apples’
An apple varieties guide is drew widespread attention. However, the page's traffic and business impact remain unclear.
How to promote products on YouTube: Selling tips for 2026
A complete guide to selling and promoting products on YouTube (including brand deals and merch).
Google sends notifications for site reputation abuse policy manual actions that don’t apply in the European Economic Area
As we reported 2 months ago, Google will no longer enforce manual actions for site reputation abuse for searches done in the EEA region.
Five ways to search a website for keywords (+ Examples)
Boost rankings, gain insights, and generate content ideas with powerful keyword search methods. Improve your SEO. Read now!
SEO can’t fix a broken sales process
Before blaming lead quality or investing in more traffic, trace what happens after a visitor lands on your website and makes an inquiry.
AI visibility belongs in the marketing mix, but not where you think
AI visibility may influence brand consideration, but its traffic value remains uncertain. Here's why GEO needs different goals and budgets.
The SEO services report
A report on the SEO services industry, including lots of new data and stats.
Six best enterprise SEO tools for optimizing at scale
Compare 6 top enterprise SEO tools and find the best platform for scaling your organization's SEO efforts.
Google organic click share reaches 15-month high: Report
More Google searches led to external websites in September, while zero-click searches declined and AI search usage continued to grow.
3 in 4 homepages lost organic clicks: An analysis of 110 sites
A drop in homepage clicks isn't necessarily a brand problem. See how to explain the decline to clients and better measure organic performance.
What channels grow when organic search shrinks?
Organic search traffic is falling as email and paid search grow. See what the data reveals about traffic trends and audience building.
Is Google poisoning more than just search results?
Scrapers are running three to five times as many searches to bypass Google's defenses, potentially distorting the SEO metrics you rely on.
Content audit: How to run it in six easy steps
What is a Content Audit? And how can it help improve your SEO results? Get the full answers in this in-depth guide.
SEO consultants guide: When to hire and what to expect
Learn what SEO consultants do, when to hire one, what to look for, and which red flags to avoid when choosing the right expert for your business.
What is a URL slug? (Why it matters for SEO + best practices)
Master the art of URL slugs to boost your SEO. Learn proven strategies and tools to create perfect URLs that both Google and users will love.
7 technical SEO checks for vibe-coded websites
A website can look finished while hiding problems that affect search visibility. Here's what to check before launch and after major updates.
Managed SEO automation: Faster workflows, higher expectations
As competitors embrace AI-driven SEO, knowing what to automate, what to oversee, and where to apply human expertise is becoming critical.
Title tags and page titles: How to write them (+ Steal our free formula templates)
We changed one blog title and jumped from position 4 to 1. This guide shows you exactly how — plus 50+ title tag formulas to steal.
SEO for manufacturers: Definition, benefits, and top tactics
SEO helps manufacturing companies drive qualified traffic to their websites and increase conversions.
Every AI follow-up question is another SEO opportunity
As Google moves buyers further down the funnel within search results, your content needs to anticipate what they'll want to know next.
How to build an action-oriented second brain for SEO
Put AI to work before your day begins with automated research, prepared drafts, task tracking, and feedback that improves future work.