Bing
Search Engine Land is your source for Bing news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Bing officially removes cache link from search results
This comes after Google removed the cache link in February.
Bing Webmaster Tools releases Copilot beta
Microsoft has rolled out Copilot within Bing Webmaster Tools to 10,000 of its top users.
SEO reality check: 13 hard-hitting truths you need to hear
Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills.
ChatGPT Search makes Microsoft Bing an SEO priority
Here’s why Microsoft Bing is about to become your new SEO sidekick in 2025 – and how to make the most of it.
Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration
Recommendations enhances top insights and it previously offered up to 6 months of data.
Microsoft working on simplifying Bing
Mustafa Suleyman, the CEO of Microsoft AI, said they "unshipped 27 features" in Bing.
Bing expands generative search experience and Deep Search
Bing generative search experience now works for informational queries.
Reddit CEO to Microsoft and AI search engines: Pay for our content
Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.
Microsoft confirms Reddit blocked Bing Search
Reddit updated its robots.txt file prohibiting Bing and some other search engines from crawling its site.
Bing testing new generative search experience
Microsoft said this "combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout."
Prompt injection added to Bing Webmaster Guidelines
The addition of content to your webpages that attempts to perform prompt injection is against Bing's guidelines.
Google AI Overviews, clicks and traffic impact: Unraveling the mystery
What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications.
Bing Search back online after 5-hour outage
Third-party search services that use Bing are also offline, including DuckDuckGo, ChatGPT Search, Copilot and more.
WordPress 6.5 gains lastmod date for sitemaps files
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Bing Search tests removing cache link
This comes after Google Search officially dropped its cache link a couple of months go.
Bing Deep Search is officially live for all users
Microsoft announced Deep Search back in December, it went live for some users last month and is now officially live for all users.
Microsoft Ads expands Copilot to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
Bing Webmaster Tools gains new IndexNow Insights & top SEO insights report
IndexNow now reached 2.5 billion submitted URLs and accounts for 17% of its clicked on web search results.
Google: Apple rejected Microsoft Bing deal over quality and advertising worries
Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale.
One year later: Little change to Microsoft Bing’s search market share
Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide.
Bing Deep Search is rolling out to more users
Microsoft previewed Deep Search in December 2023 and now it seems more users are able to see it.
Microsoft Search and News Advertising revenue up 8%
This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard.
ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
Here's a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
Modern SEO: Packaging your brand and marketing for Google
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.
Microsoft launches Copilot Pro for $20 per month per user
Copilot Pro gives you the latest features and best models that Microsoft AI has to offer.
Microsoft Ads unveils major changes to hotel and property ad management
Microsoft advises advertisers to take proactive steps now for a seamless transition to Lodging Campaigns in February.
10 ways to leverage generative AI for advanced SEO
AI can enhance all aspects of your SEO efforts. Here are 10 applications of generative AI for SEO using ChatGPT, Bing Chat and Claude.
Microsoft Bing adds new Deep Search generative AI feature
Deep Search attempts to discern the user intent behind ambiguous queries and show results that don't explicitly include the original keywords.
Quality rater and algorithmic evaluation systems: Are major changes coming?
Recent breakthroughs indicate that AI systems can replace human raters in search evaluation. Still, concerns remain over quality and bias.
Bing adds AI-generation captions to some search result snippets
This uses GPT 4 to make the Bing search results more relevant and informative, Bing said.
Microsoft rebrands Bing Chat as Copilot
Microsoft Bing will still provide a combined search and chat experience. It will now just be called Copilot instead of Bing Chat.
Microsoft patent on website and site content reliability scores for Bing Search ranking
Having a patent does not mean that Bing is using these techniques in Bing Search - but it is fun to read.
Alternative facts? Google denies rushing out Bard at trial
Google yesterday tried to rewrite history, claiming Bard wasn't rushed out to upstage Microsoft. But facts aren't on Google's side here.
Microsoft Target CPA and Maximize Conversions move to general availability
Advertisers across all markets can now use the automated bid strategies to optimize campaigns for "maximum results with minimal effort".
Microsoft CEO: AI will make Google more dominant
Despite investing $100 billion in Bing, the search engine simply can't compete with Google due to its monopoly position, says Satya Nadella.
Microsoft blames Google for Apple rejecting offer to buy Bing
Microsoft boss Mikhail Parakhin claims that despite offering more money than Google, the company was still turned down by Apple.
Meta AI assistant uses Microsoft Bing Search results
Whenever a request requires fresh information, Meta's conversational assistant will ask Microsoft Bing to get the chat answer.
ChatGPT Browse with Bing returns after being disabled 3 months ago
This was disabled related to ChatGPT using content from content behind a paywall.
Microsoft adds controls to disallow content in Bing Chat
This utilizes NOCACHE and NOARCHIVE tag and more features may come in the future.
Bing Chat rolling out personalized answers
Today at the Microsoft AI event Bing Chat showed off some new memory search features.