Bing announced that the new social search sidebar which was available for testing a few weeks ago, is now available as the default search service for all US based searchers.

The next time you go to Bing.com, your search will be layered in social elements on the right hand side. For more on how that works, see our story Bing Relaunches, Features New Social Sidebar.

As part of this US launch, Bing has kicked off a new marketing campaign named Bing Summer of Doing. Here is one of the first commercials from Microsoft for the “Bing Summer of Doing” campaign:

Related Topics: Channel: Industry | Microsoft: Bing | Microsoft: Marketing

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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