Evolving SEO for 2027: What still needs to change
Search visibility now extends from Google results to AI citations and community conversations. Here’s where to focus your SEO effort in 2027.
Topic: Social search
Why ‘search everywhere’ is the new reality for SEO
AI may be changing search, but much of the visibility is already going to platforms that dominate results and user attention.
Discoverability in 2026: How digital PR and social search work together
Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.
How to use TikTok Creator Search Insights to find content opportunities
Spot trending searches, fill content gaps, and reach users where discovery starts with TikTok's Creator Search Insights.
Why creator-led content marketing is the new standard in search
From TikTok to Google SERPs, creator-led content is now a key pillar of search. Learn to build trust and drive discovery today and beyond.
Social search is Gen Z’s Google: Are you visible where it matters?
From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands.
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.
A guide to creating social media videos (for search and beyond)
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
5 ways to incorporate trends into your SEO content strategy
Learn how to integrate trends into your SEO content strategy for improved brand awareness and search performance.
Social search and the future of brand engagement
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.
How to leverage social search for effective on-site optimization
Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization.
This day in search marketing history: March 15
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
This day in search marketing history: March 13
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
This day in search marketing history: February 17
Microsoft introduces the Bing Network, plus: Standard Shopping campaigns, Google Panda eats Demand Media, Google Social Search and more.
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
Moving on from search engine optimization to search optimization
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
This day in search marketing history: January 15
Facebook Graph Search launches, plus: brand profiles in Google knowledge panels, Rand Fishkin's last day at Moz, and more.
Chapter 8: Social media & ranking in search results
Using links as an off-the-page ranking factor was a great leap forward for search engines. But over time, for a variety of reasons, links have lost some of their value. Some sites are stingy about linking out. Others block links to help fight spam. And links get bought and sold, making them less trustworthy. Enter […]
With relaunch, Jelly makes another run at Q&A-style “social search”
It uses AI and a routing algorithm to match questions to potential responders.
Preparing to relaunch, Jelly wants to bring “humanity” back to search
In SXSW conversation Jelly founder Biz Stone discussed #NextSearch with Danny Sullivan and teased the relaunch of his social answers engine.
SearchCap: The Day In Search, March 27, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile) A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google […]
Bing Tags Hangs It Up & Shuts Down
Bing Tags, which launched two years ago as Bing Linked Pages and then renamed and did an expansion about a year ago, has hung up the project and shut down the feature. Bing closed down Bing Tags on June 14, 2013. A Microsoft spokesperson told us: We can confirm that beginning on June 14, 2013, […]
Twitter Co-Founder Biz Stone Launches New Social Search App Jelly
Building on the concept, “If you have a questions, there’s somebody out there that knows the answer,” Twitter co-founder Biz Stone and former Twitter colleague Ben Finkel have launched Jelly, a social search app that uses your social networks to deliver results. According to the announcement today on the company’s blog “Jelly is designed to […]
Topsy Becomes Definitive Twitter Search Engine
Social search and analytics provider Topsy announced that users can now search its index for every single tweet ever published since Twitter’s inception in 2006. This capability is very useful and likely makes Topsy an acquisition target (probably by Twitter). According to the site, there are now more than 540 billion tweets in its index. Topsy […]
Facebook Graph Search Fully Rolled Out To All US English Users
It’s official. If you are based in the United States and use the English language version of Facebook, you now have access to the Graph Search product. Announced back in January, Graph Search has taken a good bit of time to fully roll out, with many changes cropping up along the way. As Matt McGee mentioned last […]
Facebook’s Graph Search Expands To All US English Users
Facebook is opening up its Facebook Graph Search beta to all accounts that use US English. In an announcement today, Facebook says the expansion is underway now and will continue over the next few weeks. You’ll know you have Graph Search access when you see the new search box above. Facebook first launched Graph Search […]
Bing Experiments With Social Search By Adding New Bing Boards To Search Results
Bing announced today that they are adding a new social element to their search results with the introduction of Bing Boards. Currently being created by, “…a small group of food and lifestyle bloggers, experts and social influencers,” the Bing Boards are a collection of images, videos and links focused on a specific topic pulled together […]
Exploring The New More Dynamic, More Social Google Maps
At the Google Developer conference keynote this morning in San Francisco, one of the clear highlights was the introduction of a redesigned Google Maps experience for the PC and mobile. The New Google Maps are available now with an invitation. Already the leading digital and mobile mapping service, the various feature and UI improvements put […]
Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results
From Yahoo! to Facebook to Quora, social sites have long been struggling to leverage the Q&A format successfully. Today Klout officially enters the ‘social answers’ space with a unique proposition, integration with Bing search — outside of the social search bar and into a big bold listing within the main search pane. The new ‘Klout Experts’ product […]
SMX West 2013: Meet Facebook Graph Search
Meet Facebook Graph Search Presentations from SMX West, March 2013 In January, Facebook unveiled a major move into search space: Facebook Graph Search. Powered by what people’s friends are liking and sharing, Facebook Graph Search can make recommendations ranging from places to eat to products to buy. In this session, we’ll look at how Facebook […]
Yahoo Buys Mobile Startup With Big Search Chops
Earlier today Yahoo and Jybe announced that the latter was being acquired by the former. Jybe, which I had not heard of previously, is described by Yahoo as “a personalized recommendation company founded with the vision to help people find the things they love to do based on what’s trending in their social circles.” It sounds […]
Facebook Shares How People Are Using Graph Search: Finding Friends Tops List
Today, Facebook has shared information that “hundreds of thousands” of people are using its Facebook Graph Search service, highlighting that people still use it like “old’ Facebook search — to find friends. Facebook then suggests some ways to go beyond that, for those who have the new search feature. New Ways To Find Friends From […]
Bing Tags Expands, Makes Pages Linked To Your Profile Public
Search engines continue to go old school, encouraging people to “tag” content in a way that makes it feel like it’s 1999 all over again. Today, Bing makes another push in that direction, making content you tag with “Bing Tags” more visibile. Honestly, I feel like this tagging crazy is simply Google and Bing falling […]
SearchCap: The Day In Search, January 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Will [Not Provided] Ever Reach 100% In Web Analytics? With the news today that Chrome is moving to secure search, marketers may be wondering about the larger picture of using search […]
Facebook’s Graph Search & YourTrove’s Social Search: 5 Questions With Jesse Emery
[Ed. note: This is the first of what will be an ongoing interview series called “5 Questions With…,” in which we’ll publish brief interviews with interesting and important online marketing newsmakers. Depending on the topic, the interviews may be published on Search Engine Land or Marketing Land and, depending on the topic and interview subject, […]
Bing Adds 5X More Facebook Content To Social Sidebar
The big news in search this week was the announcement of Facebook’s Graph Search. But today, Microsoft is making enhancements to its own “social search” capability. Specifically, Bing is adding more content to its Social Sidebar feature. In a way, this is a reintroduction of Social Sidebar following the news of Facebook’s Graph Search. People […]
Up Close With Facebook Graph Search
We’ve covered the launch of Facebook Graph Search, explored how it differs from Google search but now it’s time for the hands-on. Come along for a tour of how it works. Sign-Up & Wait To get started, you have to sign-up, where you’ll be added to a waiting list. There’s no particular ETA of when […]
Facebook Graph Search Arrives To Challenge Google, Yelp, Foursquare & Others
After largely ignoring that little white box at the top of its interface for years, Facebook is finally getting serious about search. The company announced today a new experience that it’s calling Facebook Graph Search. It relies heavily on “Likes” and other connections to determine what to show as the most relevant search results for […]
Bing Linked Pages Now Called Bing Tags
Earlier this year, Bing announced a new featured named Bing Linked Pages, that feature is now named Bing Tags. The feature allows you or your friends to “tag” web pages and documents in Bing’s index as being related to you or your friend. The purpose is to make the search results for you and your […]
Bing’s Social Sidebar Lands On The iPad
Bing has announced that searchers on the iPad will start seeing its “social sidebar” over the next few days. That includes the iPad Mini. Today’s announcement comes just days after Bing finalized a new design for those social results. The social sidebar integrates friend and expert content from a variety of social sources that might […]