Google Search Now Discovers Content Within Android Apps

google-apps-featuredGoogle announced you can now search content within Android apps through their new App Indexing protocol they launched at the end of October.

Currently available on Android smartphones, when you search Google and there is an app that has content related to your Google search, you will see search results that open the app, directly to the piece of content in that app, that matches your query.

Google said, “Google can save you the digging for information in the dozens of apps you use every day, and get you right where you need to go in those apps with a single search.”

Here is an example of searching for a movie and Google returning content within the IMDB app. When you click open, it takes you directly to the movie details within the app:

App Indexing

Webmasters can learn more about how to get their app content to show up in these results by looking at our post named Google App Indexing: Google Can Index & Link To Content In Your Android App.

This currently works only with Apps in the Google Play Store and searches done on Android devices within the Google Search app or directly in Chrome and Android browsers.

Of course, this also works with showing you apps you can download to get the content. It will only open directly to the content within the app when you already have downloaded the app and if the app is participating in the App Indexing protocol.

Related Topics: Channel: Mobile | Google: Mobile | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Hoa Pham

    It’s great…But I’m wondering how difficult it is to implement.

  • Web Outsourcing Gateway

    You can now see the importance of search for Google in their statement “This is is just one step toward bringing apps and the web together, making it even easier to get the right information, regardless of where it’s located.”.

    Transcending borders in terms of location and platform, and now bringing apps and web closer. Let’s see where this will lead over the coming months.

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