Headline formats and Google Discover: What 3.4 million articles reveal
This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.
Topic: IMDb
Tracking AI search citations: Who’s winning across 11 industries
An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era.
The entity SEO fix that separated two Danny Goodwins
A name mix-up in Google’s Knowledge Graph sent credibility to the wrong Danny Goodwin. Here's how it got untangled.
Ecommerce advertising: Strategies to drive online sales
Learn top ecommerce advertising strategies for 2025. Discover how to boost ROI with paid search, social ads, retargeting, and performance marketing.
Amazon Advertising guide: How to reach customers and sell more
Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services.
Amazon expands ad offerings for non-Amazon sellers
Amazon's lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties.
Unpacking Google’s 2024 E-E-A-T Knowledge Graph update
Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success.
Amazon Ads for lead generation: What advertisers need to know
Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options.
Digging deeper into the E-E-A-T Knowledge Graph 2023 update
More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals.
Inside Google’s massive 2023 E-E-A-T Knowledge Graph update
Dive deep into the latest Knowledge Graph update's impact on person entities and how Google's focus on subtitles enhances E-E-A-T signals.
Maximizing brand impact with Amazon’s video advertising: A comprehensive guide
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
Amazon layoffs hit its advertising unit
The layoffs are part of the previously announced job cuts that are expected to affect 9,000 employees.
Google’s podcast knowledge panel update: Your questions answered
If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google's rules
Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief
Plus, Google's new product leads and Yelp introduces a new diversity attribute for business profiles.
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third quarter.
Amazon adds customer acquisition metrics for Sponsored Brands campaigns
The "new-to-brand" set of metrics are also available for Amazon sellers' display and video ad campaigns.
Google tests ‘notable moments’ carousel in knowledge graph cards
Check out this new feature Google is testing in the knowledge cards. It looks like a timeline of notable events.
SearchCap: Google AdWords Major Change, Cross Channel Search & PPC Keywords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All About The Changes To Google’s Ad Layout On Desktop Search ResultsFeb 22, 2016 by Ginny Marvin A look at what is changing and what is not on Google desktop […]
Google’s Aparna Chennapragada Says Web Sites May Show In “Now On Tap” In Addition To Apps
Google Now On Tap may show links to relevant web pages, not just relevant native Android apps.
Coming Soon: “Now On Tap,” An Expanded Version Of Google Now That Works In Apps & Mobile Browsers
Google Now, the company's predictive search product, is getting smarter and expanding to work in mobile browsers and apps that Google is indexing.
Getting Better, But Google Still Has Work On Piracy: The Game Of Thrones Story
The search engine scores exceptionally well fighting piracy on generic searches for the popular TV series. But for the piracy-prone searches it's supposed to be targeting, there are failures.
Like Google, Apple’s Siri Also Gets Stephen Colbert’s Height Wrong
Google came under fire last night from Stephen Colbert, over a direct answer that got the comedian’s height wrong. But Apple’s Siri makes the same mistake — something Colbert didn’t raise during his video appearance at the Apple’s iPad event today. Stephen Colbert Demands Google Apology For Getting His Height Wrong on our Marketing Land […]
SearchCap: Yahoo News Digest, Bing XBox Music Search & Google Parents Search Double
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says New Parents Perform Twice As Many Searches As Non-Parents According to a recent survey conducted by Google’s Think Insights, new and expecting parents perform 2.7 times the number of […]
Google App Indexing Adds 24 Android Apps & Expands To All English Content Worldwide
On October 31st, Google announced they are now supporting a new feature named app indexing, which allows publishers to create links from Google’s search results directly into the deep content within their Android apps. So if you search for something on your Android device and happen to see a result from a publisher where you […]
Google Search Now Discovers Content Within Android Apps
Google announced you can now search content within Android apps through their new App Indexing protocol they launched at the end of October. Currently available on Android smartphones, when you search Google and there is an app that has content related to your Google search, you will see search results that open the app, directly […]
Google Adds TV Listings, But The Results Aren’t Ready For Prime Time
Hurray! Google has added TV episode listings to its search results, the company announced today. What’s not to like? Perhaps that they don’t work as well as they could and are disappointing compared to what Google’s TV listings are like within Google TV. You remember Google TV, right? Google Search: Now With TV Episodes Google […]
Bing Expands Its Snapshot To Include People & Landmarks
There’s no escaping it: It looks and acts a lot like Google’s Knowledge Graph. But Bing calls it “Snapshot” — that middle column in between its main search results and the social sidebar on the far right. And today, Snapshot expands to begin showing facts and related information for both people and landmarks. So, on […]
Yahoo! 2012: The Top TV, Movie, Songs & Singer Searches
Screen related searches are the backbone of Yahoo!’s year in review lists, as actors, actresses, talk show personalities and reality TV celebrities seem to command a bigger presence year after year. In the most popular TV searches on Yahoo! in the US, perennial favorite American Idol dominated top slots in several categories of Yahoo’s top search trends for […]
Google: Many Popular Sites Will Escape Pirate Penalty, Not Just YouTube
Google says that YouTube isn’t going to somehow solely escape its new “pirate penalty.” Any popular site may be OK, as the penalty works off of more than pure copyright infringement reports. Nuances in calculating the penalty should save popular user-generated content sites, the company said. The Pirate Penalty Initially, it sounded as if sites […]
Head-To-Head: Bing’s Social Search Vs. Google’s Search Plus Your World
Earlier this year, Google made its results more social with Search Plus Your World. Now Bing has reshaped how it handles social information as part of its “The New Bing” launch. Which does better, Google’s blended search+search model or Bing’s more segregated approach. Let’s look at some examples. Hey Google, How’s New Girl? I thought I’d start […]
When & How Is The New Smartphone Bot Affecting Search Results?
Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed. Google is still detecting what handset users are searching from, and adapting the results that they send based on the handset; some phones are set up […]
How People Power (& Personalize) Bing’s Social Search
The good folks over at Stone Temple Consulting released an in-depth interview with Bing’s Principal Group Program Manager for Bing Social Search, Paul Yiu. The Bing social search team integrates social content and indicators into the search results to add both personalization and relevance to the search results. Bing currently ties in data from both […]
Search Engines Should Be Like Santa From “Miracle On 34th Street”
That didn’t take long. In my coverage today about the new Google “Search Plus Your World” feature, I detailed how part of it gave hefty ammunition to claims that Google is abusing its dominant position in search. The anti-trust charges have now already started. Here’s the short story why. Imagine, Sending People To Other Stores! One of […]
The Alphabet of Google+ Direct Connect
A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]
Study: Bing More “Biased” Than Google; Google Not Behaving Anti-Competitively
Does Google favor its own sites in search results, as many critics have claimed? Not necessarily. New research suggests claims that Google is “biased” are overblown, and that Google’s primary competitor, Microsoft’s Bing, may actually be serving Microsoft-related results “far more” often than Google links to its own services in search results. In an analysis […]
Google+ Has Been Blocked In China
Just one day after Google offered invites to Google+, China has blocked access the new social networking site. This is not surprising at all as China typically blocks all social sites including Twitter and Facebook. The Chinese censorship system has been dubbed the “Great Firewall” and is currently blocking Google.com. Other notable blocked sites include: YouTube Foursquare IMDB […]
SMX Advanced Liveblog: Social Data & Search With Bing’s Stefan Weitz
Day two of our SMX Advanced conference is set to begin shortly with a keynote session on the “Confluence of Social Data & Search.” Bing Director Stefan Weitz is due to give a presentation/demo and then chat with Danny Sullivan. With 10 minutes to go before we start, I see no evidence of pandas on […]
Twitter Intros Instant Follow Button
In a bid to increase its presence across the Web, Twitter today announced the “follow button,” a snippet of code that can be placed on any Web site that allows readers logged into Twitter to click and follow instantly. Previously, a Twitter user would have to click-through to the Web site’s Twitter.com page and click […]
SearchCap: The Day In Search, October 18, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Making Location More Obvious, Prominent I’m not seeing it exactly but Google has said the company is making location more “transparent” or more obvious to users so that they can […]