How ecommerce category pages can earn AI search citations
Category pages perform best for commercial queries. See why product comparisons and buying guidance could give yours an edge in AI search.
Topic: Google Search
AI search is a branding channel, not a distraction
Studies show AI assistants send little traffic, but clicks miss their influence on brand awareness, trust, and buying decisions.
Pop-ups and SEO: What’s safe, what’s risky, and what to fix
See how cookie banners, paywalls, and other overlays affect Core Web Vitals, indexing, and content access — and how to reduce the risks.
When should ecommerce filters become indexable pages?
Use keyword research to identify valuable ecommerce filter combinations, capture niche search traffic, and avoid unnecessary crawling.
Category vs. product pages: Which does Google favor?
Data from 100 ecommerce sites challenges common assumptions about Google's page choices and reveals how to prioritize your SEO efforts.
Google AI Overviews nearly double for commercial keywords: Study
AI-generated answers appeared for 97% of estimated search volume across 400 tracked keywords, with product reviews and comparisons leading.
ChatGPT sends less than 1% of Google’s traffic: Data
Despite higher conversion rates from AI referrals, Google organic generated 27 times more conversions across sites tracking results.
Should your PPC landing pages change for AI Overviews?
As Google gets better at matching ads to search intent, your landing pages need to keep up. Here's what to prioritize — and what to skip.
Why Google reviews will power up your local SEO in 2027
Get more Google reviews, encourage detailed feedback with photos, manage fake and missing reviews, and strengthen your local SEO rankings.
Google has updated its document on how to block Google Search
Google said the document now includes existing options such as the robots meta tag, data-nosnippet, X-Robots-Tag, and the Search generative AI control.
Google AI Overviews: Everything you need to know
Research reveals how Google AI Overviews retrieve and cite sources, what drives visibility, and which optimization practices work.
Google’s clutterScore: The hidden SEO risk bloggers can’t afford to ignore
Intrusive ads, pop-ups, and floating videos can obscure content. Here's what Google says about website clutter and how to audit your site.
Google review-related appeals delayed
Google did not give an ETA for when the delay will be resolved.
Six steps to win at real estate SEO
Master real estate SEO to attract qualified buyers and sellers directly to your business, outrank listing sites, and dominate local SERPs.
Canonicalization and SEO: A guide for 2027
Google doesn't always choose your preferred URL. Find out why, fix conflicting canonical signals, and keep your content visible in search.
How to conduct an AI + SEO competitor analysis in 2026
Competitor analysis is an essential part of SEO. This guide will explain why you need to analyze your competition and how to do it.
How to become an SEO expert
Want to become an SEO specialist? This guide will teach you all about SEO certifications, learning frameworks, different approaches, and emerging trends in the SEO industry.
Google updates AI Mode and AI Overview with more links, context, carousels, and information on creators
Google also said preferred sources usage has grown by 7X.
Google launches Universal Cart across Search and Gemini for easier shopping
Google's Universal Cart brings shopping across Search and Gemini into one place, helping shoppers track products, discover savings and simplify checkout.
Five great local SEO tools to maximize your visibility in 2026
Discover the five best local SEO tools. We review them in detail so you can choose the one that fits your business needs.
Google Ads introduces automotive model feeds for vehicle manufacturers
Google Ads’ new automotive model feeds let eligible vehicle manufacturers showcase vehicle images, pricing and features directly in Search ads.
Google Ads introduces channel prioritization and budget allocation controls
Google Ads is introducing new channel prioritization and budget allocation controls, giving advertisers more flexibility over campaign spending.
Your brand can win the mention and lose the citation
Semrush data shows strong AI visibility can mask a weak source position, pushing the problem beyond traditional SEO.
Organic growth in ecommerce in 2027
Build an ecommerce growth loop that connects AI shopping recommendations, conversion, packaging, customer retention, and brand recognition.
Gemini 4 Argon rolling out in Google AI Mode & Gemini
This is currently rolling out to Google AI Pro and Ultra subscribers globally.
I tested 11 AI search engines: Only these four made the cut
Every AI search engine answers differently, so I set out to find the best (and provide tips on how to get your brand mentioned).
How to audit off-page AI search visibility and build a 90-day plan
Identify third-party pages AI engines rely on, uncover gaps in your brand mentions, and prioritize outreach, directory updates, and fixes.
10 ways to create helpful content + examples and checklist
Use these 10 proven strategies to create helpful content that meets Google’s standards and earns lasting traffic.
What Google AI Mode follow-up questions reveal about your content
Generic service pages give AI little to work with. Here's how to uncover the facts, insights, and expertise that set your local content apart.
The PPC marketer’s guide to Google’s Meridian
Traditional marketing mix models struggle with paid search. Google's Meridian uses geo-level data and search signals to address blind spots.
How to do SEO for contractors (Five steps + examples)
Learn how contractors can attract more local leads with proven SEO strategies. Step-by-step guide to improve your online visibility and grow your business.
Google Search disclosed its UGC Fresh Data Program
The UGC Fresh Data Program is an initiative designed to help platforms display fresh, high quality, and authentic user-generated content (UGC) across various features on Search, Google said.
Google September 2026 spam update done rolling out
This update took almost 2 weeks to roll out and seemed pretty impactful.
How to do SEO for your new website [10-step guide]
Learn 10 steps to optimize your website for search engines. Boost visibility and attract organic traffic. Start your SEO journey now!
57% of beauty consumers don’t start with Google Search
Google, social, and AI aren’t replacing one another. They play different roles in the same journey, with big implications for search strategy.
Shopify SEO: The complete beginner’s guide
Learn how to rank your Shopify store in Google with this comprehensive Shopify SEO guide.
Search engine positioning
What is search engine positioning? And why is it important? Learn everything you need to know right here.
Google shares preferred source follower data via email
Google is also asking if you want these reports in Search Console via a survery.
Google warns against using fake author information on your content
Google wrote in its documentation to "avoid using deceptive authorship information."
How to write SEO-friendly meta descriptions
Learn how to write meta descriptions that are SEO-friendly. And lead to more organic clicks.