Google’s Cutts: Page Speed Ranking Factor Not More Important On Mobile Search

Google-page-speed-serviceIn a recent video answer, Google’s head of search spam Matt Cutts said that page speed is not any more important in terms of a ranking factor for mobile search than it is for desktop search.

Matt Cutts said:

It is not that in mobile, we apply that [page speed ranking factor] any more or less than desktop search.

But Matt Cutts did say that Google knows mobile users expect faster loading pages, and Google will continue to look into that. If it makes sense for them to tweak their algorithms just for mobile search, Google reserves the right to do so.

Here is the video:

I would not be surprised if Google does indeed make page speed a more important factor for mobile search in the future.

Related Topics: Channel: SEO | Google: Mobile | Google: SEO | SEO: Mobile Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • mylocaltrades

    This does make sense to me at the moment. My sites are all responsive sites and I use Google Double Click for Publishers to serve our ads, this in itself slows our sites down to some extent. If they are able to sort this issue out then maybe this could change!

  • mylocaltrades

    This does make sense to me at the moment. My sites are all responsive sites and I use Google Double Click for Publishers to serve our ads, this in itself slows our sites down to some extent. If they are able to sort this issue out then maybe this could change!

  • Miguel Silva Rodrigues

    a slow mobile website is one of those things that just shouldn’t happen – a highly underrated issue in my opinion

  • http://www.mobilemartin.com/ Michael Martin

    Curious how this evolves, since for mobile, load time is generally more dependent on “round times” via networks than the page’s size.

  • Abdul Wahab

    They are not gonna neglect page speed factor for mobile pages. Specially users love good/high speed websites on mobiles.

  • http://www.adsheat.com/ Tanvir Zafar

    ya page speed is very important ..can anyone please tell me full setting of w3cache for page speed
    http://www.smsbrunch.com

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