Pinterest Beefs Up Its Search Chops With VisualGraph Acquisition

pinterest-icon-logo-250pxPinterest is looking to improve search and discovery on its website and mobile apps with the acquisition of a company called VisualGraph.

It’s a two-person company and both employees — Kevin Jing and David Liu — are starting at Pinterest today.

In a statement confirming the acquisition, Pinterest says the acquisition “will help us build technology to better understand what people are Pinning. By doing so, we hope to make it easier for people to find the things they love.”

VisualGraph’s technology connects images through things like face recognition, object recognition and shape/color analysis. This image shows some examples of the object recognition at work.

visualgraph-1

In a page on its website that’s no longer linked to from the home page, the company says its visual search platform can be used for things like product recommendations and pornography filtering — two capabilities that Pinterest would have an obvious interest in.

visualgraph-2

In a note on the VisualGraph home page, Jing and Lui describe what they’ll be doing at Pinterest:

On Pinterest, millions of people are curating and sharing billions of Pins everyday. And these Pins are more than just images — they link to contents that can inspire and enrich people’s lives. We are excited for the opportunity to combine machine vision with human vision and curation, and to build a visual discovery experience that is both aesthetically appealing and immensely useful for people everywhere.

Jing previously worked on visual search at Google, and Liu interned at Google.

Related Topics: Channel: Industry | Pinterest | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.brand.com/blog James R. Halloran

    So, Pinterest will now be able to detect which girl is the skinniest? Talk about more potential drama!

  • http://www.brand.com/blog James R. Halloran

    So, Pinterest will now be able to detect which girl is the skinniest? Talk about more potential drama!

  • Bijaya Ghimire

    There are less articles written about Pinterest. You have filled the gap. Pinterest seems getting popular each days.

  • Henley Wing

    Search engine land mods? This is obviously anchor text spam…

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