Just a few weeks after Offermatica was picked up by Omniture, TechCrunch reports that Interwoven has agreed to buy Optimost for $52 million in cash.
While we were pretty sure that AKQA would get the deal, it looks like the CMS won out. The Interwoven website is now serving up a page specifically on the deal, stating:
With Optimost, we will be able to offer the most advanced solution for accelerating conversion rates and online sales as well as enhanced capabilities for providing targeted content to Website visitors.
Visitors to the page can also download the a podcast on the subject from Max Carnecchia, President of Interwoven.
The deal is expected to be completed at the end of the year.
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