Searcharazzi Alert: Interwoven to Acquire Optimost
Oct 18, 2007 at 1:36pm ET by Searcharazzi
Just a few weeks after Offermatica was picked up by Omniture, TechCrunch reports that Interwoven has agreed to buy Optimost for $52 million in cash.
While we were pretty sure that AKQA would get the deal, it looks like the CMS won out. The Interwoven website is now serving up a page specifically on the deal, stating:
With Optimost, we will be able to offer the most advanced solution for accelerating conversion rates and online sales as well as enhanced capabilities for providing targeted content to Website visitors.
Visitors to the page can also download the a podcast on the subject from Max Carnecchia, President of Interwoven.
The deal is expected to be completed at the end of the year.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Business Issues: Acquisitions & Investments, Searcharazzi sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- Jill Whalen said " Great trip down memory lane, Danny! I wasn't at the first couple of conferences, but started my spea"
- Michael Martinez said " According to news sources, AOL's deal with Google runs out on December 17 and they have asked for (a"
- EkOz said " IMO the pitfall in how Youtube handles ratings is that they only desplay an average rating. With no "
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
- Turning Clients Into PPC Champions: How to Make PPC Meaningful to "the Other Guys" - December 8, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- Bizresearch – Search Engine Marketing Blog
- Sphinn: Hot Topics
- Ego Food
- Niall Kennedy’s Weblog
- Inside AdSense
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
