How to prioritize SEO content updates and new opportunities
Not every page needs a rewrite, and not every content gap needs a new URL. Make smarter decisions about where to focus your SEO efforts.
Gaetano Pizzi is a Senior SEO Analyst at AudiologyDesign with over two decades of experience in SEO and digital marketing. He works with multi-location and service-based organizations across the U.S. and Canada, focusing on local search performance, technical SEO, and measurement accuracy. His work centers on how evolving search systems, including AI-driven results, entity-based ranking signals, and local intent, affect visibility, lead quality, and attribution. Gaetano specializes in translating search behavior and platform changes into practical, outcome-driven SEO strategies.
Not every page needs a rewrite, and not every content gap needs a new URL. Make smarter decisions about where to focus your SEO efforts.
Gaetano Pizzi | Oct 20, 2026 at 9:00 am ETBuild your local presence around real locations, markets, and service areas instead of turning every geographic keyword into a new URL.
Gaetano Pizzi | Jul 30, 2026 at 9:00 am ETSchema helps Google and AI systems verify business information and reduce conflicts across local packs, AI Overviews, and search results.
Gaetano Pizzi | Mar 6, 2026 at 11:00 am ET