Your CRM might be your most underrated keyword research tool
What if your next big SEO opportunity is buried in a lost deal? Sales objections and buyer questions expose gaps in your content strategy.
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Dejan Predic's latest articles
Why your highest-converting B2B landing page might be hurting your pipeline
A lower conversion rate can deliver better results when leads are more qualified. See how to measure lead quality beyond the form.
Your B2B SEO can win the click and lose the consideration
The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source.
How to move beyond lead volume in B2B PPC
The longer the sales cycle, the less lead volume tells you. Build a feedback loop that helps Google Ads optimize for qualified opportunities.
How SEO maturity unlocked a 133x ROAS in medical device marketing
From $12K in ad spend to $1.6M in revenue, see how authority, clean conversion signals, and CRM feedback loops made PPC scalable.