How to move beyond lead volume in B2B PPC
The longer the sales cycle, the less lead volume tells you. Build a feedback loop that helps Google Ads optimize for qualified opportunities.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Dejan Predic is Head of Online Marketing at PonteMed and the founder of Predic Performance Marketing, a performance marketing agency based in Arbon, Switzerland. He specializes in SEO, Google Ads, and data-driven digital marketing strategies that help companies generate measurable growth.
The longer the sales cycle, the less lead volume tells you. Build a feedback loop that helps Google Ads optimize for qualified opportunities.
Dejan Predic | Jul 16, 2026 at 10:00 am ETFrom $12K in ad spend to $1.6M in revenue, see how authority, clean conversion signals, and CRM feedback loops made PPC scalable.
Dejan Predic | Mar 27, 2026 at 10:00 am ET