Your B2B SEO can win the click and lose the consideration
The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source.
Dejan Predic is Head of Online Marketing at PonteMed and the founder of Predic Performance Marketing, a performance marketing agency based in Arbon, Switzerland. He specializes in SEO, Google Ads, and data-driven digital marketing strategies that help companies generate measurable growth.
The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source.
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