Enterprise page speed optimization: Keys for effective collaboration
Learn to navigate the intricacies of web teams' tech stacks and performance budgets so you can craft effective page speed recommendations.
Topic: Omniture
SearchCap: Google Black Friday ads, Google Shopping auctions & PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads showing Black Friday click, impression share trends in OverviewsNov 19, 2018 by Ginny Marvin Throughout the week, advertisers will be able to see how their campaigns are trending over […]
PPC’s #fakenews: 9 ways bad numbers might look good
Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of “fake news.”
Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers
It will now be able to manage customers' physical and digital presence.
Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & Beyond
Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.
Adobe To Acquire Digital Marketing Agency Efficient Frontier
Adobe has agreed to acquire digital marketing agency Efficient Frontier, which has a strong search marketing practice and technology to manage Facebook advertising. The companies didn’t disclose the terms of the deal. The companies said Efficient Frontier would become a part of Adobe’s Digital Marketing suite, which includes technologies and services it acquired with web […]
Sanity Saver: Seek Out Local Search Meetups In Between Conferences
I have attended many conferences in the last ten years, including Search Marketing Expo, Search Engine Strategies, and Internet retail events. Generally speaking, I’ve been pretty impressed with all of them. However, the reality is, these conferences are expensive. In fact, the average cost of attendance is around one-thousand dollars, not to mention the cost of […]
10 Quick & Dirty SEO Success Metrics
When your job is to drive organic search engine traffic to a website (SEO Director/Manager/Ninja), you will inevitably need to prove your worth. There’s nothing like cold-hard-facts to paint a picture of success (or expose “The Man Behind The Curtain”). In an ideal world, all digital marketing efforts are managed under one bucket, and the […]
Finding The Right Calls-To-Action For Your B2B Website
Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier. By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. Let’s walk through an example of using […]
SMX Advanced 2010 Slide Video: So You Want To Test SEO?
So You Want To Test SEO? Presentations from SMX Advanced Seattle, June 2010 Trying to figure out that search algorithm, to decide which of those 200+ factors really make a difference? You might be tempted to do some experimenting — and you might end up making the wrong conclusions. Are you correcting for personalization? How […]
SMX Advanced 2010 Slide Video: Demystifying Online Attribution
Demystifying Online Attribution Presentations from SMX Advanced Seattle, June 2010 Measuring ROI is key to effective online acquisition efforts. When you know what’s working (and what isn’t), you can react quickly. Just as important are the insights online data can give you about your customers: what were they searching for that caused them to buy? […]
Golden Nuggets From SMX Toronto
So, another SMX is in the books! After uncovering so many great nuggets from last year’s SMX Analytics here in Toronto, I was looking forward to this year’s content. The good news is that there were two tracks, PPC and SEO, so the chance to catch good content was very high. The keynote was delivered […]
Q&A With Brian Clifton, Google Analytics Guru Extrodinaire
Brian Clifton (PhD) is an independent author, consultant and trainer who specializes in performance optimization using Google Analytics. Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients. From 2005-8 he was Head of Web Analytics […]
Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight Guru
Avinash Kaushik is Google's well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they're critical for success, and how search marketers can use analytics to take their campaigns to the next level.
SearchCap: The Day In Search, September 21, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Just Because You Can Doesn’t Mean You Should: Why DIY SEM Isn’t The Answer Everywhere you look today you can find books, television programs, and websites specializing in do-it-yourself. While this […]
SearchCap: The Day In Search, September 16, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Lets You Tell Them Which URL Parameters To Ignore A new feature has appeared in the Site Configuration Settings Sections of Google Webmaster Tools. The setting, called Parameter Handling, enables […]
SearchCap: The Day In Search, September 15, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fast Flip – Google’s Newspaper & Magazine Reader Goes Live The previously rumored Google news site “Flipper” is in fact launching today as “Fast Flip” in Google Labs. But maybe […]
SearchCap: The Day In Search, April 21, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Survey: Search Marketers Underutilizing Sophisticated Metrics
Dylan wrote, “When you ain’t got nothin’, you got nothing to lose,” but when you’re spending real dollars on search engine marketing you have plenty lose. And yet, according recent survey of 500 marketers, most search marketers still use the most basic metrics in evaluating the performance of their programs. How basic? While marketers picked […]
SearchCap: The Day In Search, April 6, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SMX West 2009 Video: Measuring Search & Offline Marketing Success
Measuring Search & Offline Marketing Success OK, you’ve gotten the integration of search and offline campaigns working. How’s it going? What ways are you using to measure success? This session looks at techniques. [flv:https://searchengineland.com/video_assets/west09/Measuring-Search-Offline-Marketing-Success.flv 364 200] Moderator: Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors Speakers: Charlie Ballard, Manager, Measurement & Analytics, One To […]
SearchCap: The Day In Search, March 9, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Wishing For The Perfect Search Marketing Tool
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. My SEM Wish List: All I Want For Christmas is the Perfect Search Tool, Continued In my last column, I explained how much I want a new […]
Dear Santa, All I Want For Christmas Is A SEM Super Tool
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today’s in-depth look: Creating a SEM Super Tool and a contest for search engine marketers: Calling all search geeks: PPC management tool vendor Marin is running an […]
Google Releases New Urchin Beta
Once upon a time, there was a company called Urchin that made web analytics software. As tends to happen, that company was acquired by Google (in early 2005), the software became Google Analytics, and the price became free. Google Analytics grew in popularity, and many people forgot that the original Urchin product was still around […]
SearchCap: The Day In Search, January 18, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 18, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Searcharazzi Alert: Interwoven to Acquire Optimost
Just a few weeks after Offermatica was picked up by Omniture, TechCrunch reports that Interwoven has agreed to buy Optimost for $52 million in cash. While we were pretty sure that AKQA would get the deal, it looks like the CMS won out. The Interwoven website is now serving up a page specifically on the […]
SearchCap: The Day In Search, September 7, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Searcharazzi: The Big O. The Big E.
This morning Omniture announced that it has agreed to buy Offermatica and sidekick division OTTO Digital for $65 million. Still waiting to hear from the ranks as to whether this was too much, too little, or just right. As if that’s not enough “O’s” for you, Optimost, another landing page optimization firm, is also been […]
Yahoo Search Marketing Adds Free & Paid API Access
Yahoo announced they will be providing free and fee-based API access to their new Panama search marketing platform. The Yahoo Search Marketing Commercial API Program gives free access to “Yahoo Search Marketing’s robust and scalable APIs, and offers growing businesses optional fee-based services to accommodate their wide ranging needs. These services can be customized to […]
SearchCap: The Day In Search, April 20, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Does “GoogleClick” Spell The End For Bid Managers?
This week’s announcement of Google’s new AdWords Preferred Cost Bidding may have been a whimper compared to the bang of its DoubleClick acquisition news. But the two events may be related in a way that could spell trouble ahead for the paid search bid management companies like Atlas, Omniture, KeyWordMax, etc. Preferred Cost Bidding allows […]