Facebook Marketplace is open for businesses selling new products
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US retailers.
Brian is the co-founder and chief architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of different channels, like Google Shopping, Facebook and Amazon. Brian oversees all of Feedonomics’ automation processes. Brian received both a bachelor’s and master’s degree in mechanical engineering from UCLA, where he graduated summa cum laude.
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US retailers.Brian Roizen | May 27, 2020 at 3:04 pm ET
Create a checklist to regularly test and review search terms, manage errors and analyze custom label usage to make sure you're not losing revenue in your product feeds or campaigns.Brian Roizen | May 7, 2019 at 8:25 am ET
This non-Google case study on Shopping Actions examines what happens when exposing GSA ads for low funnel searches and PLA ads for high funnel searches (hint: it works out quite well).Brian Roizen | Mar 11, 2019 at 8:00 am ET