Amazon
Facebook Marketplace is open for businesses selling new products
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US retailers.
Brian is the co-founder and chief architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of different channels, like Google Shopping, Facebook and Amazon. Brian oversees all of Feedonomics’ automation processes. Brian received both a bachelor’s and master’s degree in mechanical engineering from UCLA, where he graduated summa cum laude.
Google Analytics
Why set it and forget it doesn’t work with feeds or campaigns
Create a checklist to regularly test and review search terms, manage errors and analyze custom label usage to make sure you're not losing revenue in your product feeds or campaigns.
Amazon
Google Shopping Actions vs. Google Shopping: A real-world case study
This non-Google case study on Shopping Actions examines what happens when exposing GSA ads for low funnel searches and PLA ads for high funnel searches (hint: it works out quite well).