CPM inflation is a pressing concern for digital marketers. When CPM inflation increases, digital advertising prices rise, making it more expensive to reach digital audiences. And while ad prices are soaring, precisely targeting ads is becoming more difficult due to … read more
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To answer these questions, SundaySky commissioned a survey of 570 business leaders in the U.S. to better understand the current challenges companies face in efficiently scaling their video efforts, delivering personalized video experiences, and analyzing and optimizing video performance. In … read more
As modern consumers, we expect to receive emails containing the perfect product selection each time we check our inbox, sometimes even before we know we need something. But how do brands know to send perfectly curated messages with the right … read more
Nearly 60% of email marketers in Litmus’ 2021 State of Email report are expanding automation capabilities and making it a top email program priority. Why? Because capturing subscriber engagement (and a higher email return on investment) requires sending the right … read more
For marketers, data is critical to initiatives such as personalization campaigns that increase customer lifetime value, multitouch attribution models that reveal how much each customer touchpoint contributes to a purchase or conversion, and machine-learning algorithms that enhance customer experiences. But … read more
As the demand for consumer privacy continues to grow, and as third-party cookies continue to crumble, marketers need to look at data privacy in a new way. Consent-minded marketers can use this opportunity to foster a relationship of trust with … read more
In January 2022, AWS Marketplace commissioned Forrester Consulting to evaluate the state of customer experience and advertising and marketing technologies. To explore this topic, Forrester conducted an online survey with 636 respondents with responsibility for advertising and marketing technology strategy … read more