White Papers

Welcome to the most comprehensive repository of marketing technology white papers on the internet. Browse the collection and select the resources that fit your interests. They’re all free.

Omnichannel Marketing Excellence

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars. Based on a survey of more than 200 organizations, marketers can use the report as a benchmark for their … read more »

The 4 stages of personalization

Personalization can be an effective strategy! Per Salesforce’s State of the Connected Customer, 57% of customers are willing to provide their data in exchange for a more personalized experience. The problem is that only 22% of customers are satisfied with … read more »