White papers

It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more »

For most of its history, television advertising was reserved for the major household brands who could afford the real estate. But the advent and increasing popularity of Connected TV (CTV) has made the channel more widely accessible to brands of … Read more »

As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology … Read more »

Nearly every organization engaging with consumers recognizes the importance of personalized experience. Deloitte Digital’s  latest research underscores that personalization has become even more critical and more brands seeing it as a central pillar of their customer strategies. The brands fully embracing personalization … Read more »

Step into the future of customer data management with “Salesforce Data Cloud Demystified” – a new guide from Salesforce MVP Hall of Famer Eliot Harper. This comprehensive ebook unveils the power of Salesforce Data Cloud, a transformative platform that’s revolutionizing … Read more »

What if you could reach your audience at just the right moment with personalized messages that inspire action and build loyalty? In today’s competitive market, connecting meaningfully with customers is the key to standing out. This free white paper, The … Read more »

In an era where digital privacy is of paramount importance, Google’s recent decision to shift the responsibility of third-party cookie management to users represents a pivotal moment for advertisers and publishers. This significant policy change necessitates a thorough understanding of … Read more »

In an era dominated by digital connections, the significance of data cannot be overstated. It enables marketers to understand customers, facilitates personalized content, and ultimately enhances the overall customer experience. However, with data privacy legislation now a global standard, the … Read more »

Organizations of all sizes will continue facing new challenges in data and AI use. While AI drives innovation, it also brings risks that require scalable governance across diverse data sources. Discover the six key trends shaping these challenges — download … Read more »

In recent years, marketers have watched powerful trends — notably the arrival of advanced AI, increased attention to privacy concerns and the need for a data-first strategy — change how they reach their audiences and drive revenue.  Heading into 2025, … Read more »

Download Lily AI’s quick start guide for Optimizing Shopping Ads for Natural Language Search to see how AI can automatically optimize Performance Max (PMax) + Shopping campaigns with natural consumer language. The secret? Using AI to operationalize natural consumer language … Read more »

When reputation is everything, your executive social media presence is a powerful way to shape public perception of your brand. This concise guide will help you: Download our executive social media strategy cheat sheet to start building a social presence … Read more »