DTC LLM visibility: A case study on how vertical authority wins AI mentions
See how Knix beats bigger brands in AI search – and six strategies DTC brands can use to build authority, earn citations, and boost LLM visibility.
Latest from Search Engine Land:
Google working on fix for broken favicons in Google Search
The issue started earlier this week and today, Friday, Google has confirmed it is a bug on its end.
Duane Forrester: AI is rewriting SEO, but the mission is the same
AI is forcing SEO to evolve fast, but Duane Forrester says success still comes from serving users, building trust, and learning continuously.
How to build an E-E-A-T checker with Claude Code
Build an AI-powered E-E-A-T auditor that crawls websites, applies Google's quality guidance and generates polished reports in minutes.
How to measure the true value of creators and review content
Learn how to separate meaningful engagement from vanity metrics using practical evaluation methods and performance benchmarks.
LLM visibility starts with better internal communication
Better search outcomes depend on how your teams work together. See why communication is the foundation for adapting to AI-driven change.
Google August 2026 spam update done rolling out
The update took 2.5 days to roll out and is now complete.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
How to build topic clusters that AI will cite
Learn how to build topic clusters that get cited in AI search, using emerging topics, semantic clustering, and query fan-out to cover full intent.
Do meta descriptions matter? The latest research
Do meta descriptions have value today? See what case studies say about AI Overviews, ChatGPT snippets, CTR, and when writing them is a waste.
Microsoft Advertising removes Max CPC from new standalone bidding campaigns
Microsoft will remove Max CPC controls from new campaigns using several standalone automated bidding strategies starting Oct. 1.
Google makes the Preferred Source button more seamless
Readers who click on the Google Preferred Source won't have to leave your page anymore.
Google Discover lets you customize your feed using conversational search
Google said this helps you customize your Discover feed "with content that genuinely matches what you care about right now."
Meta AI can now analyze and optimize Meta Ads campaigns
Meta AI can now analyze Meta Ads performance, recommend campaign optimizations and automate reporting for advertisers.
How to improve Google Ads lead quality with CRM data
Connect your CRM to Google Ads, define qualified leads, and optimize campaigns around the leads that actually drive business value.
3 phases to build authority and earn AI citations
AI visibility compounds when technical accessibility, useful content, and third-party authority work together.
Google adds new AI Max testing and planning tools
Google is expanding AI Max with new experiments and planning tools to help advertisers test budgets, ROI targets and controls.
SEO priorities for 2027: Your guide to search success
Being found is only part of the challenge. See what it takes to make your brand understood, trusted, and cited across search in 2027.
The next AI money grab: Charging for editorial corrections
Publishers already monetized links, placements, and removals. Correcting the information shaping AI answers could be their next money grab.
Google Ads API v25.1 expands measurement and insights
Google Ads API v25.1 adds new tools for lift measurement, benchmarking, brand sentiment, and loyalty reporting.
Microsoft Advertising rolls out AI Max globally for Search campaigns
Microsoft is rolling out AI Max globally, bringing AI targeting, creative and landing page optimization to Search campaigns.
Business websites dominate Gemini local AI search citations: Study
A study of 14,472 AI citations found business websites led Gemini's local results, but repeated searches rarely returned the same sources.
Google Ads tests Enhanced Matching for Customer Match
Enhanced Matching could help advertisers expand the reach of their first-party audiences using consented publisher signals.
JavaScript links can make your pages invisible to AI search
A 41-day experiment reveals how JavaScript-only navigation limits AI crawler discovery and why fixing it later can be harder.
Reddit’s ChatGPT Search citations fell 86% in four days: Report
Reddit's share of ChatGPT Search citations fell from 3.83% to an average of 0.52% between Aug. 14 and Aug. 17. Promptwatch says.
ChatGPT Ads are expanding to 31 European countries
Advertisers in Europe will gain access to a new high-intent channel as OpenAI significantly expands its global advertising footprint.
Technical SEO for AI search: 4 fundamentals that matter
AI systems can miss content that search engines handle well. Learn what to check so your pages can be crawled, understood, and cited.
Google Ads is finally building a stronger foundation for B2B lead gen
Three months after Google Marketing Live, Google Ads is laying the groundwork for better B2B lead gen. Here’s what to act on now.
Slop antibodies: The link between AI slop, watermarking, and commodity content
From LinkedIn’s anti-slop systems to AI watermarking, platforms are building new ways to identify low-value content. Here’s what survives.
Google releases August 2026 spam update
The update will take a few days to roll out.
What 9 months of AI Overview data and 51,000+ tracked events reveal
Traffic swings, attribution gaps, and unexpected citation patterns offer a clearer picture of how AI Overviews affect organic search.
Microsoft Advertising publishes Conversions API documentation
Microsoft shared documentation for its beta Conversions API, as a server-side option for sending data directly to the platform.
Google updates Branded Searches conversion measurement
Google has updated its Branded Searches documentation, with PMax notably no longer listed among supported campaign types.
Google Search Console now connects social content to search demand
See how query data can reveal content gaps, guide creator partnerships, compare formats, and shape what you create next.
Build your SEO strategy as if search engines don’t exist
Search is only one part of discovery. Learn how distribution and brand visibility can create stronger signals across search and AI platforms.
Local 5.0: The next evolution of local SEO is here
The verification burden is moving from customers to AI. See what that means for location data, local context, and recommendations.
Google Ads will use generative AI to resize Performance Max video ads
Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.
ChatGPT draws more paid clicks from Google than any other top destination
ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.
Google Search Console Generative AI Performance Report in Search data bug
Google has confirmed the issue starting on August 13, and the result is a decrease in impressions.
Ginny Marvin on Smart Bidding, AI and why PPC fundamentals still matter
Google Ads Liaison Ginny Marvin discusses Smart Bidding, AI, PPC mistakes and why strong fundamentals still matter with the rise of AI.