The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Latest from Search Engine Land:
Google Analytics launches customizable Dashboards
Google Analytics has launched customizable Dashboards that bring key metrics and visualizations into one report.
Advertisers report Google Ads credits being revoked after spending
Advertisers report Google Ads promotional credits being invalidated after they’ve already spent budget to qualify for them.
TikTok rejects Meta ads pushing rivals to join child safety settlement
TikTok rejected Meta ads urging it and YouTube to join Meta’s multibillion-dollar child safety settlement with U.S. states.
Before you hire an SEO auditor, know what you’re paying for
A 50-page report can still be fluff. Separate automated findings from the expertise and recommendations that make an SEO audit valuable.
Google Search Console Indexing report missing June data
This is impacting everyone, so it seems to be just a reporting issue and not an issue with your site's indexing performance within Google Search.
Google Ads data shows query length shift post-AI Mode
Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground.
The availability heuristic: 7 ways Google Ads can steer your decisions
What gets your attention in Google Ads can influence where you spend, what you change, and how you judge performance. Here's what to watch.
The ghosting epidemic: Why efficiency killed basic professional courtesy
Ghosting prospects, candidates, partners and vendors wastes time and damages relationships. Closing the loop still matters in business.
Content marketing success falls to 12-year low: Survey
AI isn't hurting content performance. Dropping proven content strategies is the bigger reason content isn't delivering, survey suggests.
Amazon pilots ChatGPT Ads through its DSP
Amazon is piloting access to ChatGPT Ads through Amazon DSP, letting U.S. advertisers extend campaigns into conversational ads.
How to use Claude to run a stronger CRO audit
Claude can sort CRO data, surface patterns, and organize findings, but human judgment is still needed to validate conversion problems.
When SEO best practices become SEO dogma
SEO best practices often start with good reasoning. So why do we still treat old recommendations like gospel after the context has changed?
OpenAI reportedly blocks rival AI tools from advertising in ChatGPT
OpenAI is reportedly blocking ads for competing image and audio AI tools from running inside ChatGPT.
How to use multiple MMMs to make better paid media decisions
Compare MMM outputs to expose hidden assumptions, surface uncertainty, and identify which budget decisions need further testing.
Google expands Data Manager and Meridian measurement tools
Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.
The dehumanization of SEO: Displaced by code, ignored by communication
When SEO gets reduced to keywords, audits, and content production, software will always look cheaper. That’s where the real risk begins.
Your marketing agent is working. Can you see what informs its recommendations?
Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.
Google’s top ranking factors, according to 131 SEO professionals
Search intent ranks highest, backlinks remain influential, and original research outperforms scaled AI content in perceived ranking impact.
Google’s target bidding shake-up: Why PPC marketers have been here before
Reva Minkoff explored Google’s target bidding changes and why lessons from a decade ago could help PPC marketers adapt.
ChatGPT / OpenAI statistics: How many people use ChatGPT?
From the number of ChatGPT users to OpenAI revenue, we’ll cover up-to-date stats about the leading AI product on this page.
Google updates Location asset requirements without changing enforcement
Google updated its Location asset requirements with clearer language and troubleshooting guidance
Jessica Bowman: SEO can’t win AI visibility alone
AI weighs reviews, operations and reputation — not just content. Bowman says future visibility depends on the whole business.
4 risks hiding in your branded search results
Your branded search results can change in ways that affect visibility and perception. Learn what to monitor and how to spot emerging risks.
Caught by Google’s spam update? Don’t make recovery harder
Rushed fixes can make recovery harder after a Google spam update or manual action. Here’s what to investigate, address, and avoid.
Manual vs. automated Google Ads campaigns: How to allocate your budget
Balance scale and control by matching automation to conversion volume, account maturity, and performance needs.
The AI hours nobody on your marketing team is counting
AI adoption can turn marketers into unpaid (ineffective) software teams, while the real work absorbs the opportunity cost.
SMX Now: Find the entity gaps holding back your content strategy
See how to audit entity recognition, uncover competitor advantages, and strengthen your brand's visibility. Join us for the next SMX Now.
Google Ads AI Dashboards start appearing in advertiser accounts
Google Ads’s AI Dashboards let advertisers turn simple text prompts into visual reports with AI-generated summaries.
Microsoft Advertising removes Max CPC from new standalone bidding campaigns
Microsoft will remove Max CPC controls from new campaigns using several standalone automated bidding strategies starting Oct. 1.
Google Ads adds new tools to drive and measure in-store sales
Google Ads is making it easier for multi-location businesses to reach nearby customers and measure the campaign in-store sales.
Inside Google Maps: 72 ranking signals and the architecture behind local search
Newly recovered Google data reveals how entities, web signals, geography, and semantic systems shape local visibility.
Before scaling programmatic SEO, prove the pattern works
Your first 50 pages can tell you whether the next 5,000 are worth building. Here’s how to turn a pilot into a scaling decision.
The 11x ROAS account that lost money on every order
High ROAS can mask negative contribution, weak incrementality, and costly inventory decisions. Here's how to measure what really matters.
Google says DMA changes in EU resulted in worse degradation of search quality ever
Google said "the changes mark the largest reduction in quality of service at the world's most popular internet search engine in its 29-year search history."
How to build an AI governance framework for SEO
From hallucinated metrics to exposed customer data, here’s how to spot common AI risks and put practical guardrails in place.
Why growing restaurant chains win at local search and AI visibility
Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI.
AI Overviews may be affecting Shopping ad CTR and impressions
AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.
Google tests traditional Search campaigns in AI Mode
Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.
Google rolls out AI-powered AdSense Help guide to all English Help Center traffic
Google’s AI-powered AdSense Help guide answers publisher questions and helps with onboarding and troubleshooting.