ChatGPT Business Hub is now live
This not only includes mentions and impressions but also click data.
Latest from Search Engine Land:
Google November 2026 core update rolling out now
This is the third core update of the year and should take about two weeks to roll out.
Google Ads gives Performance Max page feeds a makeover with clearer URL controls
Google Ads refreshes Performance Max page feeds with clearer guidance on landing page selection, Final URL expansion and URL controls.
Google AI Mode for subscribers gains Gemini 4 Carbon
Google's latest AI mode, Gemini 4 Carbon, is now available in Google Search.
Google Ads rolls out new pay-per-lead terms requiring advertiser opt-in
Google Ads introduces new opt-in pay-per-lead terms covering advertiser verification, customer communications and service responsibilities.
The IKEA effect in SEO: You built it, you love it, but Google doesn’t care
When an SEO strategy underperforms, are you fixing the problem or protecting your investment? Here's how to know when to change course.
Yahoo Scout out of beta and Yahoo adds Pivot Search
Yahoo Scout also answered more than 3 billion answers.
ChatGPT ads: Advertisers surge, average spending falls, and big spenders dominate
ChatGPT advertisers surged as spending stalled and average budgets shrank. See who's spending, who's dominating, and what it means for you.
When Google stops sending traffic, paid search picks up the slack
Paid search can replace lost organic leads, but paying to stand still comes at a cost. Here's how to recover conversions without overspending.
Why Google’s YouTube push matters for your search strategy
Your best-performing search campaigns can't capture demand that doesn't exist. Here's why investing beyond the bottom of the funnel matters.
ChatGPT visual ads are rolling out
These visual ads show when you ask ChatGPT to create an image and they disappear after the image has been created.
The drivers of local AI visibility for multi-location brands
Growth in consumer AI usage has made visibility imperative for brands.
Google AI Mode multiturn ads are now rolling out
We are seeing more and more ads on Google AI Mode, including the new multiturn ads in the US.
Google AI Overviews in France: Big click losses, but not for everyone
Some websites lost up to 69% of Google Search clicks after AI Overviews launched in France, according to an analysis of Search Console data.
Website migrations can hurt SEO even when URLs don’t change
A website rebuild can change how Google crawls, renders, and understands your pages. Here's what to test before launch and monitor afterward.
AI search activity is nearly invisible in Google Ads search terms reports: Study
An analysis of 400+ Google Ads accounts found no clear shift toward longer reported queries, exposing gaps in search terms reporting.
How to measure the full value of paid media beyond ROAS
Account for overlooked revenue, improve bidding with weighted conversions, and measure brand lift to strengthen the case for your ad spend.
Don’t wait for the SEO report to tell clients something’s wrong
When SEO performance slips, clients need more than explanations. Here's how to communicate what you know, what you don't, and what comes next.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
YouTube description updates linked to 359% rise in AI retrievals
Experiment finds that revised video descriptions outperformed unchanged videos in Google AI Overviews and AI Mode.
When does your ecommerce site need a new category page?
Sometimes the best new shopping destination is a page you already have. Spot gaps worth filling and avoid creating unnecessary URLs.
OpenAI testing business tools to track performance within ChatGPT
Businesses will be able to claim their business within ChatGPT to unlock this data - this seems like a beta feature right now.
Why backlinks alone won’t save big brands in AI search
Smaller competitors are winning AI citations over big brands. Citable content and credible third-party coverage make the difference.
How to make your Instagram videos easier to find in search
An analysis of 22,700 beauty posts reveals patterns worth testing to make your Instagram videos more specific and discoverable.
AI reasoning, refusals, and the case for SEO verification
A chatbot's explanation may be a convincing story rather than evidence. Here's what that means for your audits, reporting, and AI visibility.
ChatGPT Ads bidding options are changing on November 9th
This seems to impact those using Max Bid or Max CPC options on OpenAI's ChatGPT Ads.
AI knows what your brand does, but not who it’s for
AI search can distort your positioning, invent product details, and omit proof. Find out how to audit what AI engines say about your brand.
Google Search clicks to news publishers rose 8x on Election Day
Click-through rates climbed from 2.6% to 6.3% as Google displayed live election results and Top Stories instead of AI Overviews.
Local grocery chain outranks Wikipedia on Google for ‘apples’
An apple varieties guide is drew widespread attention. However, the page's traffic and business impact remain unclear.
Google Ads may count offline conversions in the wrong accounts
Even uploads marked 'Successful' or '#OK' may not be counted as conversions. Here's why that happens and how to verify your data.
Google sends notifications for site reputation abuse policy manual actions that don’t apply in the European Economic Area
As we reported 2 months ago, Google will no longer enforce manual actions for site reputation abuse for searches done in the EEA region.
Google Ads Search terms match type vs Search terms match type (Keywords)
Ginny Marvin, the Google Ads Liaison said they are different because the two fields map to two different places in the user interface.
SEO can’t fix a broken sales process
Before blaming lead quality or investing in more traffic, trace what happens after a visitor lands on your website and makes an inquiry.
AI visibility belongs in the marketing mix, but not where you think
AI visibility may influence brand consideration, but its traffic value remains uncertain. Here's why GEO needs different goals and budgets.
Negative prompts have 2x impact on ChatGPT brand sentiment
Study of 900 ChatGPT responses found major sentiment swings in brand comparisons, while questions about trust resisted positive framing.
Google AI Mode adds home services booking links
Google is making it easier to find and hire local professionals, but hasn't explained how businesses qualify for AI-powered recommendations.
Google organic click share reaches 15-month high: Report
More Google searches led to external websites in September, while zero-click searches declined and AI search usage continued to grow.
Product feeds are becoming the new ad creative in Google AI Mode
When Google's AI writes the sales pitch, how can you influence it? Product data shapes how your products appear to shoppers.
Is ChatGPT really handling 1 trillion searches a year?
OpenAI says ChatGPT search volume is 20% of Google's. But the company hasn't explained how it counts searches or calculates that comparison.
3 in 4 homepages lost organic clicks: An analysis of 110 sites
A drop in homepage clicks isn't necessarily a brand problem. See how to explain the decline to clients and better measure organic performance.