Intelligence Reports

While customers increasingly use multiple digital touchpoints to research products and services, live conversations continue to drive outcomes at key moments.

While CDPs have historically gotten a bad rap for requiring lengthy integrations and being slow to deliver ROI, customer data has never been more important.

What began as a B2B-focused technology for email and lead nurturing has expanded into a core capability for both B2B and B2C marketers.

Interested in exploring agentic AI but nervous about getting tripped up? Our new report will get you started on the right foot.

Generative AI for Content Creation: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about generative AI for content creation solutions – what their capabilities are and how they can help marketers drive more revenue. This report examines the current market for generative AI for content creation solutions and the considerations involved in implementing this […]

Data enrichment and hygiene are essential priorities for B2B marketers under increasing pressure to provide personalized experiences while navigating a complex privacy landscape.

Marketers need to level up their productivity to deliver modern digital experiences — a need that marketing work management platforms seek to fill.

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something.

Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share.

At a time when stakes have never been higher, and new brands are just a click away, the most successful brands are employing all the tools at their disposal to ensure that current customers and prospects have the best possible experiences with their brands at all touchpoints.

Factors influencing the rise of ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products.

To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage.