Tools

A suite of free tools to elevate your search marketing strategy

At Search Engine Land, we understand the fast-paced evolution of the search marketing world. From algorithm changes to new technology, staying ahead requires the right resources. That’s why we’re dedicated to bringing you a collection of free tools, using industry-leading data from our parent company Semrush. If you’re progressing along in your SEO journey and need more than our free tools can offer, then the next stage is to explore the full Semrush suite.

Our free tools include:

• Keyword Difficulty Checker: Assess ranking difficulty & identify targetable keywords.
• Keyword Rank Checker: Monitor keyword rankings & your growth in the SERPs.
• Keyword Generator: Find high-impact keyword ideas & inspiration for your content strategy.
• SERP Checker: Gain insights into SERPs & what it takes to rank.
• Website Traffic Checker: Analyze website traffic patterns & performance metrics for any domain.
• Competitor Analysis Tool: Discover your competitors’ top keywords, backlinks, & traffic sources.
• Website Authority Tool: Check your site’s authority score & get key metrics on rankings and traffic.
• Backlink Checker: Get powerful insights into any site’s backlink profile and link-building opportunities.

Stay tuned — more tools are on the way!

In the coming months, we’ll be launching even more tools to help you elevate your search marketing efforts. Whether you need actionable insights or powerful automation features, you’ll find exactly what you need here at Search Engine Land.

We’re excited to support your journey and help you achieve greater results. Stay tuned for more, and don’t hesitate to reach out to Nichola Stott (SEO and growth manager) if you have questions or need tools for specific challenges you’re facing.