And The Academy Awards Oscar Nomination Goes To … Google & Bing!
When I started seeing tweets about Oscar nominations, I realized the Academy Awards nominee list must be out. Good time to test how well the search engines are doing listing them! Would Google beat Bing? Bing best Google? And how about Blekko, for getting me to a list?
Looking more closely, I wanted to give Bing the nod. It listed the main nomination page from the official site in the first position:
Over at Google, it was the Oscar home page listed first, not the nomination page (and within minutes after making my initial review, the nomination page itself started showing in the second position):
However, both the home page and the nomination page give you the exact same information, the nomination list:
So, I declare it a tie. Meanwhile over at Blekko:
The service fails to connect you to the nominations at all. What looks like a link to the nominations page instead brings up an error on the official site:
While that’s partially the Academy Award’s fault, for failing to redirect what’s probably an old location for the list, that still doesn’t excuse Blekko. Google and Bing got it right — Blekko needs to as well, if it’s really going to be competitive.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.