And The Academy Awards Oscar Nomination Goes To … Google & Bing!

When I started seeing tweets about Oscar nominations, I realized the Academy Awards nominee list must be out. Good time to test how well the search engines are doing listing them! Would Google beat Bing? Bing best Google? And how about Blekko, for getting me to a list?

It seemed a draw between Google and Bing. Both of them listed news about the awards at the top of the page. Both of them had the official site listed first:

Looking more closely, I wanted to give Bing the nod. It listed the main nomination page from the official site in the first position:

Over at Google, it was the Oscar home page listed first, not the nomination page (and within minutes after making my initial review, the nomination page itself started showing in the second position):

However, both the home page and the nomination page give you the exact same information, the nomination list:

So, I declare it a tie. Meanwhile over at Blekko:

The service fails to connect you to the nominations at all. What looks like a link to the nominations page instead brings up an error on the official site:

While that’s partially the Academy Award’s fault, for failing to redirect what’s probably an old location for the list, that still doesn’t excuse Blekko. Google and Bing got it right — Blekko needs to as well, if it’s really going to be competitive.

Related Topics: Channel: Strategy | Features: General | Stats: Relevancy


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • Rishab Aiyer Ghosh

    hi danny,

    fwiw the top result on topsy is also the nomination page, and topsy picks the “past 3 hours” time window for this – which is when the page went live:

    -rishab @ topsy

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