How to use kill criteria to make better SEO decisions
Don’t let sunk costs keep your SEO roadmap on autopilot. Set expectations and thresholds that make resource allocation easier to defend.
Contributor
Tim Kraft's latest articles
How to turn an SEO backlog into a roadmap
SEO roadmaps should tie business goals to ownership, capacity, impact, and measurement. Otherwise, you’ve built a backlog.
How SEO reduces blended customer acquisition costs
SEO’s value extends beyond organic conversions. See how it supports other channels and improves acquisition efficiency over time.
What breaks when content operations scale
Content businesses thrive when economics, systems, and editorial judgment reinforce one another. They struggle when those forces drift apart.
Google’s spam update vs. AI affiliate sites: An SEO experiment
An experiment with AI affiliate sites shows how Google’s spam systems treat low-trust, programmatic SEO — and why it can’t stand alone.