Aaron Friedman is the SEO Manager at Spark - a full service media agency division of Starcom MediaVest Group, where he works to help develop and drive SEO and integrate search strategy with other verticals. He specializes in SEO ranging from local, digital marketing, to national and global search marketing. Aaron has a deep understanding of and has used many different analytics platforms, including Omniture, Google Analytics, Brightedge and Radian 6. He specializes in content creation including social media strategy, image and video optimization.

Aaron writes for his personal blog about digital marketing and the relationship between search & social, as well as Search Engine Land in his monthly search and social column as well contributes to the Radian 6 Social Strategy blog. You can find Friedman speaking at SMX, PubCon and other conferences around the country. You can also follow him on Twitter @AaronFriedman.

Before joining Spark, Aaron was with Resolution Media, where he focused heavily on social media and its convergence with SEO, as well as played an integral part in laying the foundation for their social solutions. Prior to that, he was with the Zocalo Group, a word of mouth digital agency, where he specialized in Social Media tracking and metrics. He was a member of the Digital Influence Group which developed best of breed marketing practices for social networking sites and evaluated emerging media tools to determine effective ways for utilization in digital marketing programs.

Aaron is a business and marketing graduate of Yeshiva University, Sy Syms School of Business. He lives in Chicago with his wife, Ariella, and their two kids, Dovid and Danya. When not working, he enjoys the outdoors, playing hockey, pretending like he can play guitar and snowboarding.

• The Lasting Effect Of Memes & Social Media Timing
• How Facebook Made Me Search In Strange New Ways
• Real Relationships Lead To Search Marketing Success
• Who Should Win The 2012 Social Media Election?
• 7 Important Digital Assets To Optimize Brand Exposure
• Free Things & Stupid People Help Us Win The Internet
• Combining Entity Search & Social: A Chat With Bing’s Duane Forrester
• Should We Disavow Links To Combat Negative SEO?
• How To Tweet What You Want, Because Content Matters
• How To Prioritize The Long Tail With Twitter
• What People Do Is The New SEO
• Why Entity Search Will Be Controlled By Social Media
• Google+ Growing Your Social Network: Quantity vs. Quality
• Optimize Facebook Open Graph Tags: They Are the 50%
• Freshness Update + Social Media = Happy Users
• Learn To Control Your Message With Social Sharing & Open Graph