Aaron Friedman

Aaron Friedman is the Director of Innovation at Five Blocks, a reputation and brand management agency. He specializes in developing new processes based on research and technology. Aaron is a global speaker at industry conferences. Follow him on Twitter @aaronfriedman


Google+ Authorship Images Live On

Search engine optimization professionals were caught off-guard back in June when Google’s John Mueller announced that the search giant would be “simplifying” the way authorship is displayed in search results. This simplification involved the removal of profile photos and circle counts from the search listings of pages with authorship enabled. We all know the author […]


The Lasting Effect Of Memes & Social Media Timing

They say timing is everything. This couldn’t be more true than when it comes to Social Media. One wrong move could spell a PR nightmare. It feels like we are walking on egg shells sometimes. Just look at what happened with poor Beyoncé. She made a fantastic performance at the Superbowl and then this: Why this became […]

Image Search

How Facebook Made Me Search In Strange New Ways

Have you ever thought to yourself, “I wonder who I know that has gone skydiving, lived in France, eats Chinese food, while mixing a smoothie with their new Ninja NJ600 Blender?” Apparently, this is exactly how we should be thinking. At least, the way Facebook sees it. Not to undermine that this could likely become […]

Link Building

Real Relationships Lead To Search Marketing Success

How far do your relationships extend across the Web? This question is totally relevant to digital marketing nowadays. No longer are the days of just plain and simple on-page SEO. I have read countless articles about link building vs. relationship building, seen Whiteboard Fridays and attended panels at conferences about the subject. The obvious conclusion being: relationships […]


Who Should Win The 2012 Social Media Election?

With today being Election Day, I figured it would be appropriate to write a post related to politics. Then I thought better of myself and realized it would pretty much be impossible to write anything about the election without getting overly political. To be completely honest, I don’t follow politics that closely, so I wouldn’t […]


7 Important Digital Assets To Optimize Brand Exposure

It’s no secret that personal branding is important. So is branding your Brand. Basically, what I am trying to say is, we all want to get found online. Well, in some cases, people don’t. But generally speaking, the goal is to get more exposure. Which is why, it boggles the mind as to why some […]

Google Algorithm Updates

Free Things & Stupid People Help Us Win The Internet

I read a lot. If you ever happen to see me riding the train to work, or waiting for something, you can be sure that I will have my head down, staring at my phone and scrolling through my reader to get the latest information and changes in the digital world. This is usually where […]

Link Building

Combining Entity Search & Social: A Chat With Bing’s Duane Forrester

In the past month, Bing has made some significant changes to their layout, integrating with Facebook and other social platforms, drastically adding value to their product. The question I wondered out loud was, how do we as marketers leverage this new social visibility. How do we become one of the influencers that show up in a given […]


Should We Disavow Links To Combat Negative SEO?

The Negative SEO conversation has truly been re-ignited and has everyone debating its affect again. Conversations are exploding with claims of lawsuits, paying people to remove backlinks, and just blowing up the site and starting all over. Fair enough. But the way I see it, there is really a simple solution to this issue. Disavow […]

Google Algorithm Updates

How To Tweet What You Want, Because Content Matters

With the trends that we are seeing in the search engines as they become more and more social, I think it is fair to assume that social sharing will be a major part (or at the very least, be a piece) of consideration in any future updates. This is exactly why it’s more important than ever […]

Link Building

How To Prioritize The Long Tail With Twitter

Lately, Twitter has been on my mind. Not only because I am speaking about it at SMX Toronto, but also because I have been trying to come up with new strategic ways to use it for clients in order to enhance their SEO efforts. For me, and I suspect for others as well, one of […]


What People Do Is The New SEO

This article is all about the lies we tell. I know everyone loves when a post starts this way, but SEO is not dead, or dying for that matter. At least I certainly hope that’s not the case, considering I and many others reading this make a livelihood working in it. But SEO is certainly […]


Why Entity Search Will Be Controlled By Social Media

It seems as though everyone has written an article about Pinterest. No, this is not really a Pinterest article, but I too, have written an internal POV for clients of Resolution Media as well as collaborated on a tool for brands to effectively capture their audiences on Pinterest. What fascinates me about Pinterest isn’t the platform. […]


Google+ Growing Your Social Network: Quantity vs. Quality

There is an ongoing discussion trying to better understand what Google+ brings to the table. Recently, the stats were released that Google+ now has 90M users and about 60% log in every day. Will Google+ ever be that “Facebook killer” that everyone keeps speculating? That has yet to be demonstrated. My hunch is that it […]


Optimize Facebook Open Graph Tags: They Are the 50%

In my previous post on ensuring your open graph tags were properly set up, I stressed the importance of having these tags in place so as marketers we can stay in control of the message we send to our audiences. I suggested that a simple solution would be to have your open graph tags reference […]


Freshness Update + Social Media = Happy Users

Interestingly, Google made two big announcements right around the same time and one clearly overshadowed the other as far as attention from the press goes. On November 7th 2011, Google announced Google+ Pages for Business, which got everyone excited. But then Google also made a very significant algorithm update right before that called the “Freshness” […]


Learn To Control Your Message With Social Sharing & Open Graph

Whether it’s optimizing a website, running a commercial or managing a Twitter Feed, controlling your brand’s message is crucial to ensure your audience hears what you intend. TheInternet has evolved and controlling your brand’s message is more important than ever in the advent of a social Web. Site Audit: Search For Social Before I begin […]