Hands-on with Google’s new Search Generative Experience
Here's your early look at a variety of searches on the new Google Search Generative Experience.
Search features
Search Engine Land is your source for information on Google search features including rich snippets, knowledge panel, and much more. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Google opens access to Search Generative Experience today
Some of you who signed up for the waitlist will get an email notifying you that you have access to try out the new labs search experience.
Google Bard adds genuine citations in responses and more concise summaries
Google released an update today that is better at summarizing information and identifying sources for its answers.
Google rolling out related topics filter on desktop search results
Google's related topics filter was launched on mobile in December and is now on desktop after months of testing.
Google Bard now can show Search and knowledge panels, maps and more while removing the waitlist
Bard also adds dark mode, Google Lens, more integrations, all announced at Google I/O.
New Google perspectives, about this image and AI-generated image labels
In addition to the new Google Search Generative Experience, Google launched a few new features in the old search engine.
You can now use Google Bard to help you code
You can use Bard to help you code up some Python scripts to automate some of your daily SEO or PPC tasks.
Google Bard adds more variety to drafts
Bard always showed multiple drafts but now those drafts are more distinct from each other, Google explained.
Google: Video must be main content to appear as thumbnail
When a video isn't the main content, Google won't show it as a thumbnail. Google's testing showed a "minimal impact" on publishers.
Google Bard adds more search topics to “Google it” button
Google also now has a release notes document to track updates to Bard.
Google CEO: Search will evolve substantively in next 10 years
Sundar Pichai discusses the future of link-based search, Google Bard, and the commercial potential of large language models and LLM search.
Conversational AI ‘absolutely’ coming to Google Search, says CEO Sundar Pichai
Chatbots don't pose a threat to Google’s search business – they offer an even bigger 'opportunity space,' according to Pichai.
Google explains why Bard rarely lists citations and links to content creators
Google said it will link to citations when Bard directly quote at length from a webpage.
Google Bard waitlist opens: How to get access to the AI chatbot
You can sign up for the waitlist if you are based in the US or UK.
Google: ‘Bard is not Search’
Google wants to be clear: Bard is separate from Search. Yet it has become synonymous with generative AI features coming soon to Search.
Case study: How to get rid of a negative ‘People also ask’ result
Learn how combining ORM and SEO tactics can help you capture a negative PAA and replace the answer with a positive one.
The big concern for publishers is when AI becomes the journalist
Content creators may need to entertain and maybe Google should add a new E to E-E-A-T.
Microsoft: Searchers happy with Bing’s AI-powered results despite technical glitches
71% gave thumbs up to the results in the new Bing. But Microsoft wants to make sure it gets better at providing timely information.
Content creators are concerned with the new AI features in Bing and Google
Will traffic from search to publishers drop with the new long chat like answers.
Over one million people signed up to try the new AI-powered Bing
The excitement and interest are very real for the new Microsoft Bing search experience.
New with Google multisearch, Google Maps, and more previews of Bard
Google Lens is now used over 10 billion times per month.
Google Search podcast carousel going away on February 13
Your Google podcast manager stats will show a drop in clicks and impressions.
Google launches Bard, its answer to ChatGPT – here’s what it looks like
Google promises to make their experimental conversational AI service, powered by LaMDA, available more widely in the coming weeks.
Microsoft Bing’s ChatGPT interface spotted in the wild
We know Microsoft Bing is working towards integrating ChatGPT into its search interface.
Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”
In the Google Q4 earnings call, Sundar Pichai confirmed the company's plans to deliver ChatGPT like features.
Google testing new search design with AI answers over organic results
We may have gotten our first preview of at what chatbot-style Google desktop search results will look like later this year
Google drops the character limit for headlines in article structured data
Google says headlines should be concise, eliminates 110 character limit.
Google Search testing search in video
Google announced this as a pilot feature in India, but some in the U.S. are also seeing it.
Google launches visual elements gallery documenting 22 elements on the Google Search results page
This new document explains the most common user interface elements of Google web search page.
How to get Google featured snippets: 9 optimization guidelines
Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely.
Google Search rolls out new search refinements for top bar filters with related topics
As previewed at the Search On event, now these new related topics options can show in the top far filter options.
Rich results: 22 facts every SEO pro needs to know
Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.
Google now recommends using dots for decimal numbers in your review snippet structured data
Commas will continue to work but Google is specifically recommending you use dots over commas.
Google fixed a bug with some search features that may impact your site’s visibility
Between October 18th and October 28th, Google Search had a bug with top stories and other search features.
Google search study: 25.6% of desktop, 17.3% of mobile are zero-click
Is Google stealing all those zero-click searches for themselves? No. In fact, many are a result of query refinement from searchers.
Google Search Console mislabeled structured data errors as errors
This was a reporting issue only and did not impact the Google search results.
Google tests new SERP feature that gives searchers Perspectives
Google has confirmed this Perspectives box is a test but would not tell us more on how this works.
How I earned a knowledge panel without a Wikipedia page
Learn the specific steps I took to earn my knowledge panel entry and get established in Google’s Knowledge Graph.
Google Search people also ask feature returns to normal
This is a feature many search marketers use for keyword research, and searchers use it for query expansion.
Google people also ask feature showing up half as often in Google Search
This is a feature many SEOs and SEMs use for keyword research, and searchers use it for query expansion.